[SMK] AI & Digital Marketing Capability Transformation
At the most recent Marketing Next Summit, Google announced a brand new tool that will soon become the third essential piece for all Google advertisers: Google Attribution. What is it? The new Attribution tool fills the gap that currently exists with Analytics' Multi-Channel Funnels that only compares different attribution models. With Google Attribution, we’ll also
Three Ways to Prepare for Google Attribution Read More »
Google has made it super easy to natively save a copy of a video conference/chat session to the cloud. Yet only enterprise users need apply. [Rec] G Suite Enterprise users can now record Hangouts Meet sessions, so long as the Meet organiser is set-up to create recordable sessions. At the admin level, a system administrator
Record Video meets with Hangouts Read More »
Feedback facilitator SurveyMonkey has found a new way to interface with Facebook, running surveys directly within Messenger. Talk to an interested ape The Messenger-integrated surveys look pretty-much the same as a standard Messenger conversation. Instead of chatting with a real friend, the respondent chats with a friendly SurveyMonkey. Questions show up in the chat window,
SurveyMonkey swings into Messenger Read More »
Much like Trump, there doesn’t seem much that sticks to Facebook. Fake news, allegations of Russian meddling, phoney accounts – none of made a dent in the social network’s bulbous bottom line. Monopoly money Facebook’s Q3 earnings report surprised few by revealing the platform’s earnings hit US$4.7 billion. However Facebook’s revenue growth for the quarter
Stat Attack: Facebook’s getting really, really rich Read More »
Here’s a tempting way to blow some time on Facebook: attempting to eat virtual marshmallows. I Scream for Digital Ice-Cream? Ben and Jerry’s recently created a Facebook AR filter to promote their new ranch of ice-cream called Marshmallow Moon. Users take a selfie, and the filter overlays a pair of glasses and ice-cream cones. Tapping
Ben & Jerry’s breaks ground with Facebook AR Filter Read More »
Soon, Google will make it easier to find a quick bite, by publishing estimated wait times for service at your favourite restaurants. Where and the worth As an algorithm-driven detail Google says that, at launch, wait times will be visible for ‘nearly a million sit-down restaurants around the world’. Initially, wait times will be rolling
Cut restaurant queues with Google Read More »
While Snapchat’s grim Q3 earnings report will surely last longer than the platform’s 24 hour posts, there’s still life in the not-so-old girl yet. Pixel Perfect Snapchat is giving advertisers access to the much-requested conversion pixel, which lets you track user behaviour after seeing your ad. The feature, called Snap Pixel, lets you embed a
Snapchat’s gift for Marketers: Pixel Tracking Read More »
Looking for the meaning of life, or just some general guidance on existence? The ancient Greeks might have had the Oracle at Delphi, but we have Facebook. Pollsters Facebook now has GIF-supported polls on web and mobile, so you can ask anything to your social diaspora. To start a poll, compose a post and select
Facebook amps up Polls with GIFs Read More »
Who said publishing’s dead? Facebook certainly doesn’t think so – it’s just added a monetisation tab for Instant Articles. Instant Cash? Publishers currently using Facebook’s Audience Network can now turn recirculation ads on and off with a click, thanks to the shiny new monetisation tab. Previously, recirculation ads could only be activated via the clunky
Facebook Instant Articles gets Monetisation Tab Read More »
Facebook has announced two new tools for marketers to optimise and tweak multiple campaigns. Split the Difference The first feature, Creative Split Testing, lets you A/B test various elements of your campaign including images, video length, headlines, and CTAs. Users will only see one version of your ad. Test for the best The second feature
Facebook’s new Campaign Tools for Marketers Read More »