Facebook is introducing new tools to aid publishers and developers in creating more efficient Facebook Live broadcasts. Reaching audiences with better tools The improved tools include of a new automated encoder configuration and frame-accurate start times. The former boasts enhanced encoder settings, to improve Facebook Live streams. While frame-accurate start will help publishers better determine when a […]
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LinkedIn has released a bunch infographics compiled from 9000 global members, to give marketers a better understanding of audience engagement preferences. Numbers to help improve strategy LinkedIn has shown how metrics contrast to the average member. They have also shared tips on how best to create an engaging LinkedIn Ad campaign. They key takeaway? LinkedIn professionals
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Twitter has announced it's moving forward with 16 original live shows, thanks to funding made possible through achieving ad revenue goals. Commercials pay for content Last May, Twitter showcased 16 original live video shows meant to stream by the end of the year. Vox Media also bartered a deal to create original content with The
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Pinterest has announced a partnership with Target to co-opt its visual search Lens with Target’s proprietary app and website. Target gets Pinteresting The new hybrid endeavour marks the first time Pinterest has taken to integrating Lens into a retailer’s app. Shoppers of Target will now be able to take a photo of products which can
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Professional chat and file sharing app Keybase has launched Teams, allowing users to engage in encrypted group chats, akin to Slack. The more the merrier From the creators of OkCupid and Sparknotes, Keybase’s new feature is currently in the alpha stage and entirely free, promising air-tight security even in the face of a server breach.
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As a platform for eCommerce, Shopify has an ally in Instagram. Together, they may sell everything you see. Social catalogues Shopify shops are integrating with Instagram. Users will be able to tag products in their posts, while customers who tap the tags will be linked to online stores. It’s efficient and it’s expanding. Prior to
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Do you think of GIFs as a format designed to show cats and minions high-fiving to a pseudo-witty caption? Well, they’re emerging as genuine mode of brand communications. New guidance from MailChimp aims to help marketers effectively use GIFs in eDM campaigns. Three good reasons Three good reasons to use a GIF in your email
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Google has removed its ‘first click free’ rules, shaking up online media subscriptions and paywalls. How ‘first click free’ hurt For years, Google favoured news sites that gave readers access to a few free articles before putting up a paywall. They called it their ‘first click free’ rule. Complying outlets got more exposure and a
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Facebook has released a group video chat app called Bonfire through the Denmark iOS App Store. Facebook gets (video) chatty Announced last July, Bonfire, Facebook’s new app, allows users to hold video chats with several other members simultaneously. Users will be able to chat while overlaying several Snapchat-like filters and effects as well as share
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Bing has launched Bing for Business, integrating data from Microsoft Graph in order for businesses to personalise and break down search results. Bring adds AI to the process Microsoft’s flagship search engine is using AI and Microsoft Graph to contextualise search results through Bing, based on a business’ organisational preference. The benefits mean differentiating between
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