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Promoted Pins finally land in Australia and NZ

Pinterest has finally launched their most popular advertising format in Australia and New Zealand- Promoted Pins. Pins are available for self-serve directly on the Pinterest ad website. What are Promoted Pins? Pinterest claims that Promoted Pins have a higher chance of users saving it to their boards of wish lists, inspirations and interests, just like

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Two unexpected Google Product Launches

Last year Google made two surprising physical product launches.   Google Home, the voice driven home assistant, and Google Pixel, the iPhone beating fully integrated Google-from-the-ground-up phone. Smart tech Both devices have very different functions, but there is one common feature which PPC advertisers should be paying attention to: Google Assistant.   Both the Google

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Facebook study: Personal updates decline as Engagement rises

A new report shows that while personal updates continue to decline, engagement is still increasing across Facebook. Thumbs up The study from Mavrck, which analysed 25 million Facebook posts, reveals there was close to a 30% decrease in posts per user last year. Conversely, engagement per post increased by 26% over the same period. In

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