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Google Analytics rolls out myriad of updates

Google has recently released a laundry list of updates and feature add-ons for Google Analytics. Google Data Studio at zero cost Google Data Studio is removing its five report cap. Users will now be able to share aesthetically pleasing dashboards and reports without limit. Google Tag Manager AMP Containers AMP (Accelerate Mobile Pages) brings sophisticated

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Google hopes to clean up comments with Perspective

Google is getting serious about making the internet a safer, friendlier place. Their new tech, called Perspective, takes aim at nothing less than the nastiest of online nasties: the comments section. Recognising that trolls are a mainstream problem The comments section of websites, in particular those of online news outlets, often showcase the very worst

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Martech Mashup: Facebook Split Testing

Facebook has just given marketers a new tool to further tweak their advertising spend on the social network: Split Testing. 50/50 Facebook’s Split Testing lets mark marketers to try different elements of campaigns across devices and browsers. You can also run tests on pretty much every campaign objective including conversion, lead generation, and mobile app installs. Facebook

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