There's been a lot of talk about Virtual Reality (VR) of late. But sometimes it's hard to see how wearing a headset fits in with you marketing plan. Now Facebook has released a report outlining how VR and social can work together. Cyber and social space Facebook commissioned Neurons Inc to study how people reacted […]
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MailChimp has kicked off 2017 with a shiny new mobile dashboard for brands. Mobile mail MailChimp Mobile, accessed via the MailChimp app, gives you a snapshot into your campaign metrics. This includes audience growth, engagement, and e-commerce performance. Data is displayed in an easy-to-digest visual format. The dashboard is arranged into tabs similar to its desktop
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The Advertising Standards Board (ASB) is the advertising industry’s self-regulatory body and reviews complaints about advertisements against various (mostly) voluntary industry codes. Complaints can be about any form of advertising – including on social media. What happened? The ASB received complaints about a pop up ad on Facebook for the movie Sausage Party. The ad showed
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Facebook has just released some important updates for Facebook Live, designed to give more customisation options and tools for publishers. Here's what you need to know. Live from Web Brands can now go Live on Facebook through a web browser linked to your Page. Until now most Live broadcasts were recorded on mobile. Facebook says this
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LinkedIn has unveiled a massive redesign to its desktop, in a bid to make the platform less cluttered, and arguably more like Facebook. Fresh start The update is LinkedIn's biggest ever overhaul, and features larger icons for better navigation, always-on Facebook-style chat windows, a universal search bar, and tweaked colour palette. LinkedIn says the feed
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To run successful brand and direct response campaigns, marketers need to get the right message to their audience more often. Understanding what is Reach and Frequency buying Facebook currently offers a few different payment options for ad targeting and measurement: dynamic auction bidding, fixed-price bidding, and reach and frequency buying. Reach and Frequency (R&F) is
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Instant Articles launched on Facebook one year ago. To celebrate the first birthday, Facebook now lets you share multiple Instant Articles in a single post. Instant Karma? Publishers can now select the articles they'd like to share, and include a cover image or video before posting their Instant Articles. Users on iOS and Android can
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While Twitter has a long relationship with network TV and many users actively tweet during broadcasts, Facebook looks to be closing the gap and cozying up to the small screen. At least according to some new research from Facebook. Square eyes Facebook commissioned Nielsen to sniff out how TV and digital media compliment one another
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Google Adwords advertisers rejoice! You will soon be able to remarket to logged-in Google users when they switch devices. Moving with the times It might surprise you, given Google’s usual penchant for genius, but the world leader in search has so far been relying solely on cookies and mobile IDs to track users when they
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Ever wondered who gets paid the really big bucks? LinkedIn knows, and has just released its list of the top paying jobs in the US. Hey big spender The job with the highest pay check requires someone with a lot of heart. Cardiologists top the list, making an average of US$356K per year. Indeed, medical
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