When Marketers & User Generated Content Collide Stitch is an exciting new editing feature that allows users to engage with existing content in a way that we haven’t seen before. The clue to figuring out what Stitch is about is all in the name. The feature allows users to reimagine other people’s content by taking […]
TikTok’s New Viral “Stitch” Feature Read More »
What's The Real Deal With Reels? After a much-vaunted launch, we are now several weeks into Instagram’s TikTok clone, Reels, and to say it’s a mixed bag wouldn’t be an understatement. While the reaction from users and influencers has been lukewarm, there are definitely reasons for optimism for the fledgling feature. Within days of the
Instagram Reels Roll-On Read More »
LinkedIn's Big Corporate Events Push Continues LinkedIn has released a series of Page updates looking to super charge events, analytics and advocacy. LinkedIn has been iterating on its Events product through 2020, as COVID puts virtual events in the spotlight. Through this year, LinkedIn Events has become more visible within both News Feed and notifications,
LinkedIn Pages Get Events & Staff Upgrade Read More »
Organic Video Post Testing Trialling Within Creator Studio Let's be honest. We all hate Facebook Creator Studio. It's a frustrating, buggy, mess of a piece of software, which shatters dreams on an almost weekly basis for Page admins and community managers. However, redemption could well be close at hand for the much-maligned social media tool,
Facebook Testing Organic Video Testing Read More »
Google Expands Local & Shopping Campaigns Ahead Of Holiday Rush The first day of spring has barely sprung, and already the end-of-year squeeze begins, with Goggle announcing a series of new features to help marketers prep for the holiday season. Whilst Christmas is a good 113 days, 9 hours, 9 minutes,11 seconds away (at the
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TikTok Is Now Third Biggest Western Social Platform With its U.S. operations up in the air and predatory glances from Microsoft and Oracle, TikTok has recently come out swinging as it sues the U.S. government over its impending ban. In its lawsuit challenging the U.S. government over an effective ban that is set to take
TikTok Tops 690m Monthly Users Globally Read More »
Facebook Launches Shopping Tab & Expands Instagram Live Shopping Following on from Facebook’s major eCommerce upgrade in May, Facebook has announced a series of new Shopping features across Facebook and Instagram. Of the flurry announced, the most significant development is perhaps the launch of Facebook Shop, which is a new shopping destination directly within the
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Google Brings Data Capture To Search, Video, Discovery & Display Lead generation is the lifeblood of many marketing and communications plans. Whether its driving email newsletter signups, competitions entrants or data capture for a sales team, many live and die by their monthly Cost Per Actions (CPAs). There are various tactics which can be employed
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Instagram Introduces “Suggested Posts” & New Ads Two years after launching its "time well spent" features, Instagram appears to be rolling over an element of its mental health policy, chasing expanding usage. Amidst concern related to over-usage, back in 2018, Instagram introduced a feature alerting users when they'd scrolled through all the new content in
Instagram Expands Feed Ads Read More »
Facebook Now Offers End-to-end Online Events Solutions Facebook has announced a significant upgrade for online events, with the introduction of social payments within Facebook. Now Page owners can create an online event, set a price, promote the event, collect payment and host the event, all within Facebook. As if Eventbrite needed more lousy news… Events
Facebook Launches Online Paid Events Read More »