SMK Post Archives - Page 24 of 398 - [SMK] Social Media Knowledge

Google My Business & Local Campaigns’ Expanded Offerings

Leave a Comment / Google, SMK Post / SMK Editor

Maximising New Google My Business Attributes As COVID-19 ebbs and flows, and safety measures evolve, being able to communicate these changes effectively to consumers, staff, and stakeholders becomes paramount. For organisations looking to meet these needs head-on, Google My Business is a must, with the tool growing in stature every quarter. Within an organisation's Google […]

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Facebook Launches New Business Suite Management Tool

Leave a Comment / Facebook, Instagram, SMK Post / SMK Editor

Business Suite Streamlines Facebook, Instagram & Messenger Marketing Managing Facebook, and its extended family of apps, day to day can be a painful experience. Over the years, as the Facebook network has grown and become more sophisticated, day to day execution has become far more challenging, due to the dizzying array of marketing features and

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[New Report] Covid Consumer Content Trends

Leave a Comment / Pinterest, SMK Post / SMK Editor

New Pinterest Consumer Trends & Creative Covid Ideas Coming up with fresh content marketing ideas and campaigns is difficult at the best of times. Week after week, post after post, things can get a bit samey. Throw in the ol’ COVID curveball, and it gets harder still. To help inject some much-needed freshness into idea

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YouTube Launches New Video Conversion Tracking

Leave a Comment / LinkedIn, SMK Post / SMK Editor

Engaged View Conversions Could Solve Video Attribution Conundrum Since 2013, the amount of time people spend viewing online video has multiplied across the world, at an average rate of around 32% per annum. The consistent upswing in consumption is mainly attributable to improvements in display sizes and quality of mobile devices, faster mobile data connections,

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TikTok’s New Viral “Stitch” Feature

Leave a Comment / SMK Post, TikTok / SMK Editor

When Marketers & User Generated Content Collide Stitch is an exciting new editing feature that allows users to engage with existing content in a way that we haven’t seen before. The clue to figuring out what Stitch is about is all in the name. The feature allows users to reimagine other people’s content by taking

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Instagram Reels Roll-On

Leave a Comment / Instagram, SMK Post, TikTok / SMK Editor

What's The Real Deal With Reels? After a much-vaunted launch, we are now several weeks into Instagram’s TikTok clone, Reels, and to say it’s a mixed bag wouldn’t be an understatement. While the reaction from users and influencers has been lukewarm, there are definitely reasons for optimism for the fledgling feature. Within days of the

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LinkedIn Pages Get Events & Staff Upgrade

Leave a Comment / LinkedIn, SMK Post / SMK Editor

LinkedIn's Big Corporate Events Push Continues LinkedIn has released a series of Page updates looking to super charge events, analytics and advocacy. LinkedIn has been iterating on its Events product through 2020, as COVID puts virtual events in the spotlight. Through this year, LinkedIn Events has become more visible within both News Feed and notifications,

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Facebook Testing Organic Video Testing

Leave a Comment / Facebook, SMK Post / SMK Editor

Organic Video Post Testing Trialling Within Creator Studio Let's be honest. We all hate Facebook Creator Studio. It's a frustrating, buggy, mess of a piece of software, which shatters dreams on an almost weekly basis for Page admins and community managers. However, redemption could well be close at hand for the much-maligned social media tool,

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Google Gears Up For Black Friday With New Ad Tools

Leave a Comment / Google, SMK Post / SMK Editor

Google Expands Local & Shopping Campaigns Ahead Of Holiday Rush The first day of spring has barely sprung, and already the end-of-year squeeze begins, with Goggle announcing a series of new features to help marketers prep for the holiday season. Whilst Christmas is a good 113 days, 9 hours, 9 minutes,11 seconds away (at the

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TikTok Tops 690m Monthly Users Globally

Leave a Comment / Instagram, Pinterest, SMK Post, Snapchat, TikTok / SMK Editor

TikTok Is Now Third Biggest Western Social Platform With its U.S. operations up in the air and predatory glances from Microsoft and Oracle, TikTok has recently come out swinging as it sues the U.S. government over its impending ban. In its lawsuit challenging the U.S. government over an effective ban that is set to take

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SMK Post

Google My Business & Local Campaigns’ Expanded Offerings

Facebook Launches New Business Suite Management Tool

[New Report] Covid Consumer Content Trends

YouTube Launches New Video Conversion Tracking

TikTok’s New Viral “Stitch” Feature

Instagram Reels Roll-On

LinkedIn Pages Get Events & Staff Upgrade

Facebook Testing Organic Video Testing

Google Gears Up For Black Friday With New Ad Tools

TikTok Tops 690m Monthly Users Globally

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