Google Shifting Entirely To Mobile-first Indexing By September Google has announced that it will start indexing all websites by their mobile versions beginning in September. Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking in search engine results. Historically, the index primarily used the desktop version of a […]

Why Are Rich Results “A Thing”? As Google’s core business has come under assault from social channels, in recent years it has shifted its strategy to become more of a portal. A place that searchers go and stay. Or, go and “do stuff”, rather than primarily go and click away. That said, Google consistently drives

Who Hasn't Google Upset In 2020? After upsetting web users with its recent desktop search redesign and regulators around the globe with alleged anti-competitive behaviour, it is now the turn of marketing agencies to fall out of love with Mountain View’s finest. It is hardly scandalous to say that digital and social media marketing is