[SMK] AI & Digital Marketing Capability Transformation
Social Media Audience Fatigue Is A Silent Campaign Killer Audience fatigue is a real issue when running social media campaigns. Unlike, say, within search. After all, how many times a year do you search "cheap flights to London"? Search, be it paid or organic, tends to unlock fresh audiences daily, which is why Google Ads
What’s up with Facebook Audience Fatigue Read More »
Facebook Engagement Remains Flat, While Instagram Drops 23% Social media engagement is a fickle beast. Not only does it vary between channels. No surprises there. But, it also varies considerably between industries. As the latest version of Rival IQs annual Social Media Industry Benchmark Report makes clear. The data draws on the social media performance of
[NEW STUDY] Social Engagement Rates By Vertical Read More »
Reddit Is Fast Becoming A Serious Marketing Channel Reddit is one of marketing’s great underutilised opportunities. According to Alexa, it’s the fifth top digital property in both Australia and New Zealand. Only trailing the big three, Google, Facebook and YouTube in Australia. While in NZ, it trails the same, plus Trade Me. In December, Reddit
Reddit Chasing Marketing Dollars With Trending Takeovers Read More »
Push Notifications Can Now Be Used For Advertising As of last week, marketers can now send ads and other promotions as push notifications to apps available within the Apple App Store. In a highly understated move, Apple introduced the change within its App Store Review Guidelines, updated last week in line with new features introduced
Apple Allows Marketers To Push Ads In App Notifications Read More »
Google Shifting Entirely To Mobile-first Indexing By September Google has announced that it will start indexing all websites by their mobile versions beginning in September. Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking in search engine results. Historically, the index primarily used the desktop version of a
Google Ranking All Sites By Mobile Version In September Read More »
For 60+ Second Facebook Vids, Users Watch <5% On AVG Socialbakers most recent data makes grim reading for social media marketers. Confirming suspicions that many in the industry have long harboured… Facebook video is not quite as good as it’s made out to be. To put it mildly. According to Socialbakers 2019 Q4 Trends Report,
[STUDY] Facebook Video Watch Time: 4.57 Seconds On Average Read More »
LinkedIn Trialling Ephermeral Stories Feature Social Stories have been one of the defining social media product themes over the past few years. Originally created by Snapchat in 2013. Instagram cloned in 2016. Facebook emulated in 2017. WhatsApp spun off Status in the same year. YouTube launched its version in late 2018. So did Google. Pinterest
LinkedIn Jumps On Stories Bandwagon Read More »
Why Are Rich Results “A Thing”? As Google’s core business has come under assault from social channels, in recent years it has shifted its strategy to become more of a portal. A place that searchers go and stay. Or, go and “do stuff”, rather than primarily go and click away. That said, Google consistently drives
What’s Up With Google’s Rich Results? Read More »
Profile 'Featured' Section Highlights Achievements & More LinkedIn is nowadays to white collar workers, what Instagram is to Married At First Sight rejects. A conduit to leveraging and building personal brand equity, of which they can hopefully dine out for many moons to come. Who knows, maybe get a sweet gig on commercial radio. Or
LinkedIn’s New Personal Branding Features Read More »
Who Hasn't Google Upset In 2020? After upsetting web users with its recent desktop search redesign and regulators around the globe with alleged anti-competitive behaviour, it is now the turn of marketing agencies to fall out of love with Mountain View’s finest. It is hardly scandalous to say that digital and social media marketing is
Google Angers Agencies With Partner Program Update Read More »