With both Instagram and now Facebook shifting focus to Reels, the pressure for brands and marketers to jump on board the Reels bandwagon has been racked up, but it’s not always easy to know where to start. Not all businesses automatically lend themselves to creating short-form videos, and not all marketers have that experience in …
Instagram Expands Reels Template Access, Speeding Up Video Creation Read More »
Meta has added more ways for creators to make money on Instagram and Facebook and is expanding its existing monetisation tools to more people. Its main addition is a Creator Marketplace on Instagram. Creator Marketplace is where creators can go to be discovered by brands for potential partnership opportunities. Mark Zuckerberg, Facebook “We’re testing a …
Meta Announces New Creator Marketplace For Influencer Activity Read More »
Is a hot tech company even really a hot tech company if it doesn’t have a flashy mid-year event to showcase its wares? Shopify obviously thinks not, as it releases its new Shopify Editions bonanza. Shopify’s latest Edition sees the release of 100+ new updates and features. From social commerce to local shopping offers with …
LinkedIn Streamlines Event Promotion Just a few weeks after LinkedIn updated its creator functionality for Live Audio Events and turbocharged discovery, it has announced another boost for users. Marketers can now Boost event listings from any LinkedIn Page, just like you’d do over on Facebook. The move will help spread the word about any events …
Once again Facebook has announced a new range of updates for its TikTok competitor, Reels. The most eye-catching of these updates is the ability to create longer clips. Maximum length is being increased by 30 seconds, from one minute up to 90 seconds. Meta, the company that owns Facebook and Instagram, has been testing this …
Instagram and Facebook Reels get new stickers, longer clips and more Read More »
One of the major growth drivers in social media in 2022 is messaging. Something highlighted by Instagram chief Adam Mosseri in December when he outlined Instagram’s main priorities for 2022 alongside Mark Zuckerberg, more recently. Mark Zuckerberg, Meta CEO, Feb 2022 “Now I also want to call out business messaging, since it’s an area where …
[Study] LinkedIn InMail: How To Boost Response Rates Read More »
Google’s keynote annual event, Google Marketing Live, heralded the announcement of a raft of updates to Google Ads. Automation, video ads and new technologies were the main focus of the keynote, which told us about an impressive array of new changes. There’s a lot to get through here, so let’s not waste any time. New …
Google Announces Shorts Ads, New Creative tools, Performance Max Updates & More Read More »
TikTok has launched a new way for creators to make money and brands to develop partnerships with some of TikTok’s most famous faces via its new Branded Mission program. According to the platform, the new ad type will let advertisers crowdsource content from creators, turn the most popular videos into ads and improve brand affinity. …
TikTok Launches Branded Mission For Brand & Creator Partnerships Read More »
Meta has released a list of Facebook’s top-performing content during the second half of 2021. In a somewhat awkward turn of events, in terms of content views and viewers, 30% of the top 20 most popular links resulted from spam or inauthentic behaviour. The top two best-performing links came from the same website, with over …
Facebook Reveals Its Most Popular Content Is… Spam Read More »
YouTube has started to make moves into TikTok’s space by making it easier to create a Remix for Shorts. It also added a green screen feature, but more on that later. Both are much-loved by TikTok’s army of creators and loyal fans, but now the internet’s largest video source is coming for that bacon. The …
YouTube Streamlines Shorts Creation + Adds TikTok-Style Greenscreen Read More »