Look out LinkedIn because Meta is coming… Traditionally seen as the king of the B2B space, the professional social network might soon have some big competition from Facebook. Meta has launched new B2B advertising options that it says can reach anyone across any size business. Meta Support “Meta is uniquely positioned to support B2B marketers […]
Meta Launches New B2B Ad Targeting Options Read More »
LinkedIn has announced a suite of new creative features for businesses and creators alike aimed at making it easier to share visual content on the social network. Keren Baruch, Product Lead for Creator Strategy at LinkedIn “With a 20% increase YoY in people adding visual content in their posts on LinkedIn, we love seeing new
LinkedIn Content Marketing Gets A Creative Boost Read More »
After a little over two years, Meta has announced it is pulling the pin on Live Shopping. The live stream culling sees Meta shifting its focus to Reels, with the discontinuation of live shopping pencilled in from October 1, 2022. From that date, you will no longer be able to host new or scheduled live
Meta Culls Facebook Live Shopping, Shifts Focus to Reels Read More »
For businesses in 2022, digital marketing measurement and evaluation are a significant headache. As the online privacy net tightens, digital channels have less data to play with and several more hoops to jump through to link cause and effect, resulting in an increasingly complicated and convoluted reporting landscape. New and updated measurement tools are proliferating,
Google Simplifies Measurement With “Google Tag” Updates Read More »
Google has released three new updates which could seriously cut ad creative production times for businesses large and small. The new updates should make it easier for marketers to create ads and collaborate with team members. It hopes to help brands “unlock the benefits of video advertising” and make life easier for creatives. Eduardo Indacochae,
Google Streamlines Campaigns With 3 New Creative Tools Read More »
Following the June announcement of LinkedIn Business Manager, the platform has now gone live for Pages and Ads. What is LinkedIn Business Manager? Launched as a central control station for social media managers, the Business Manager is designed to make life easier for brands using the platform. Praveen Gujar, Product, LinkedIn “LinkedIn Business Manager (is)
LinkedIn Business Manager Now Live for Pages & Ads Read More »
YouTube has announced a host of new shopping features enabling Shopify merchants to feature their products across their YouTube channels and content. With the launch of the YouTube Shopping on Shopify, merchants can easily integrate their online store with one of the world’s biggest entertainment platforms, reaching over 2 billion monthly logged-in users. David Katz,
YouTube & Shopify expand in-stream commerce opportunities Read More »
Facebook is set for a major overhaul and the way users consume content is getting a big redesign. Now, whenever there’s a big change you can guarantee some people will be up in arms about it – but this move may actually be a step in the right direction. A new Feed and Home tab
Facebook Overhauls Feeds In Major Redesign Read More »
The A in GA4 just got juicer as Google Analytics 4 has introduced three new metrics to the platform. The trio will be available across surfaces such as explorations, segments, audiences, reports and the Google Analytics Data API. The new dimensions and metrics are bounce rate, UTM term and UTM ad content and conversion rate.
Google Releases New Metrics for Google Analytics 4 Read More »
With both Instagram and now Facebook shifting focus to Reels, the pressure for brands and marketers to jump on board the Reels bandwagon has been racked up, but it’s not always easy to know where to start. Not all businesses automatically lend themselves to creating short-form videos, and not all marketers have that experience in
Instagram Expands Reels Template Access, Speeding Up Video Creation Read More »