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YouTube & Shopify expand in-stream commerce opportunities 

Leave a Comment / Shopify, SMK Post, YouTube /

YouTube has announced a host of new shopping features enabling Shopify merchants to feature their products across their YouTube channels and content. With the launch of the YouTube Shopping on Shopify, merchants can easily integrate their online store with one of the world’s biggest entertainment platforms, reaching over 2 billion monthly logged-in users. David Katz, […]

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Instagram Expands Reels Template Access, Speeding Up Video Creation

Leave a Comment / Facebook, Instagram, SMK Post /

With both Instagram and now Facebook shifting focus to Reels, the pressure for brands and marketers to jump on board the Reels bandwagon has been racked up, but it’s not always easy to know where to start. Not all businesses automatically lend themselves to creating short-form videos, and not all marketers have that experience in

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Meta Announces New Creator Marketplace For Influencer Activity

Leave a Comment / Facebook, Instagram, SMK Post /

Meta has added more ways for creators to make money on Instagram and Facebook and is expanding its existing monetisation tools to more people. Its main addition is a Creator Marketplace on Instagram. Creator Marketplace is where creators can go to be discovered by brands for potential partnership opportunities. Mark Zuckerberg, Facebook “We’re testing a

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Instagram and Facebook Reels get new stickers, longer clips and more

Leave a Comment / Facebook, SMK Post /

Once again Facebook has announced a new range of updates for its TikTok competitor, Reels. The most eye-catching of these updates is the ability to create longer clips. Maximum length is being increased by 30 seconds, from one minute up to 90 seconds. Meta, the company that owns Facebook and Instagram, has been testing this

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[Study] LinkedIn InMail: How To Boost Response Rates

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One of the major growth drivers in social media in 2022 is messaging. Something highlighted by Instagram chief Adam Mosseri in December when he outlined Instagram’s main priorities for 2022 alongside Mark Zuckerberg, more recently. Mark Zuckerberg, Meta CEO, Feb 2022 “Now I also want to call out business messaging, since it’s an area where

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Google Announces Shorts Ads, New Creative tools, Performance Max Updates & More 

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Google’s keynote annual event, Google Marketing Live, heralded the announcement of a raft of updates to Google Ads. Automation, video ads and new technologies were the main focus of the keynote, which told us about an impressive array of new changes. There’s a lot to get through here, so let’s not waste any time. New

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