[SMK] AI & Digital Marketing Capability Transformation
Instagram is no longer interested in live stream shopping. From 16 March 2023, users will no longer be able to tag products while running a live broadcast. Meta’s latest rollback follows a similar move in 2022, where it also culled shopping on Facebook Live. Both moves demonstrate how hard it’s been to make live stream
Instagram Kills Live Shopping In March Read More »
TikTok already offers some of the best free social media creative and trends insights in the business. Be it natively within the TikTok app or via its Creative Center desktop interface, TikTok offers a treasure trove of insights for savvy marketers, copywriters and creatives. Further enhancing this, TikTok has recently rolled out new rich Video
TikTok Unveils Expanded, Richer Video Insights For Businesses Read More »
Meta is updating how it serves ads to teens and is trying to make Facebook and Instagram safer for young adults. Meta is building on prior changes to how advertisers can reach teens, which removed the ability to be targeted based on interests and activities. Moving forward, Meta will remove the option for targeting ads
Meta Further Expands Teen Ad Restrictions For Brands Read More »
Social media managers who use Creator Studio to manage content marketing on Facebook (and beyond) may be in for a pleasant surprise as Meta begins migrating its creator tools to Meta Business Suite as it begins shutting down Creator Studio. Renowned for being buggy, glitchy, and crashy (probably not a word, but don’t care) –
Meta Kills Off “Creator Studio” Read More »
LinkedIn has announced upgrades to its lead generation forms, ad testing, group targeting and machine learning systems. Improved Lead Gen Forms Let’s get things started with lead generation. According to LinkedIn, “your lead lists are about to become even more actionable”. The reason? An update that pre-fills a member’s business domain email address instead of
LinkedIn Upgrades Lead Gen, Testing and More Read More »
Instagram has finally lifted the lid on shadowbans… and the results may not satisfy everyone, but they could answer why some accounts see a dramatic reduction in reach. A new update to its Account Status dashboard (available on professional accounts) will let users know whether their content is being recommended across Instagram and will help
Instagram Finally Opens The Lid On “Shadow Bans” Read More »
Meta has been searching for ways to monetise WhatsApp more effectively for years. One of the ways it has done so is by turning it into a commerce platform, which seems to be having some success. For example, click-to-WhatApp ads have grown by 80% and looks set to earn Meta $1.5 billion revenue. Business discovery
WhatsApp Scales Up Business Directory & Commerce Offerings Read More »
In the face of some nervous glances at economic forecasts for 2023, LinkedIn has released new tools that provide deeper insight to help marketers measure success and ensure that budgets aren’t restricted by nervous bosses. Gyanda Sachdeva, Vice President, Product Management, LinkedIn “While 78% of marketing leaders believe maintaining or increasing spend will accelerate their
LinkedIn Releases Bumper Suite Of New Marketing Tools, Updates & Insights Read More »
In 2022, TikTok is on track to generate around US$11 billion in ad revenue, according to Insider Intelligence, which is almost treble its 2021 income. That figure is then forecast to rise to US$18 billion next year before landing on US$24 billion in 2024. Although, based on how brand uptake is growing, these figures could
TikTok Rolls Of Audience Insights For Marketers Read More »
In yet another indication that short-form video is the tail that wags the dog of big social media platforms, Facebook has announced another shift away from news content. And, by doing so, it will put more resources towards video in an attempt to secure the future of Meta. Instant Articles backed So, what is the
Facebook Kills Off Instant Articles Read More »