Pinterest has released the latest numbers regarding online shopping through their popular hobby-centred app. 90% of weekly users purchased online Inspiring images and personalised recommendations are being sited as Pinterest’s main success when it comes to the app’s purchase influence. Having surveyed over 4000 weekly Pinners, it's clear that Pinterest is shaping which products are […]
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Facebook is working with real-world location markers to trigger AR experiences through their augmented reality camera feature. Press start, player one To coincide with the pending release of Steven Spielberg’s Ready Player One, Facebook is testing a new feature to add tracker-based AR to their AR Studio tools. The new camera feature is experimenting with
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Following upheavals in Facebook's News Feed and adding a “Breaking News” section, advertisers are taking a fresh look at advertising through Pinterest. Referral traffic finds new highway As Facebook continues to fine-tune and retool its many label platforms, Pinterest is becoming the new frontier for advertisers. Last year, Pinterest and Instagram expanded as sources of
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Instagram is expanding its shutter modes by quietly testing a new Portrait feature designed specifically for the Stories camera. Move over Boomerang and Superzoom Hidden amongst Instagram’s Android Application Package, developers have unearthed a new shutter feature incorporating lighting and bokeh effects. When opening the Stories camera, an icon will overlay the shutter button and
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Instagram is making a move toward real-time communication, as programmers have discovered telling code hidden deep within the company’s Android Application Packages. Lookout Messenger and Skype As the tug-of-war continues between Snapchat and Instagram, it seems the latter is determined to move beyond cloning each other’s features and offer Direct message voice and video calling.
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Snapchat has partnered with popular GIF platform Giphy to enable users to peruse their archive and add animated stickers to snap, all in-app. Swift and nifty Giphy Snapchat’s new partnership follows a similar feature already available through Messenger, capitalising on the popularity of adding flare to text with Giphy. To access the new function, all
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In the back-and-forth battle for relevance, Instagram is giving Snapchat-like control to users in choosing a time limit before content vanishes. Now you see it, now you don’t Users will notice that Instagram Direct messaging is allowing users to either have content remain permanently, or disappear after a single viewing – all part of the
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YouTube has beaten out Facebook to win the US competition for adult user numbers. YouTube The Pew Research Centre has released figures from their most recent study of social media usage in the US. It shows that more American adults use YouTube than any other social media platform. Overall, 73% of US adults use YouTube.
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As Facebook changes reduce platform engagement by more than 50 million hours a day, experts note that Snapchat is reaping the shortfall. Battle of the youths Facebook can no longer rely on Instagram to maintain younger audiences, according to eMarketer, as 1.9 million users 25 and under migrate to Snapchat. Market analyst Debra Aho Williamson
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Google’s new mobile magazine format, AMP Stories, is available to the world, but rather than stealing Snapchat Discover’s limelight, they may bolster traffic for each other. Many creeks feed a river Google’s recent launch of AMP Stories was initially considered an attack on Snapchat’s feature, but the two seem to serendipitously be strengthening a burgeoning
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