Recently leaked stats show sgrowth in Snapchat Stories has halted, while Instagram Stories continues to grow. What is the Story? Snapchat is finding itself at a loss of momentum and learning it's difficult to recruit new talent amidst the recent slump in avenue growth. According to Taylor Lorenz of the Daily Beast, Snapchat’s Snap Map […]
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Instagram is jazzing up content by rolling out Type, a feature which allows users to overlay text in different fonts and backgrounds. Not new, but new to Instagram Type is really a means to keep up with the Snapchat and Facebook fashion of adding a bit of the written word to any photo, album, or
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A recent survey by investment firm Cowen has downgraded Snapchat shares by 5%, and predicts they will continue to lose ground to Instagram. All snaps must fade Cowen lowered its rating of Snapchat’s value, predicting a 30% drop in stock price over the coming months. Finance analyst John Blackledge is predicting investors prepare for shortfalls
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Snapchat has boosted the ability of install ads with quicker, deeper links and beefed-up analytics. App-le of your eye Install ads now let users swipe on an ad and be taken to a section of the advertiser’s app. Previously, swiping on an ad would take you to a web page, where you had to press
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Snapchat is considering the introduction of video ads, which can only be skipped after being viewed for three seconds. Pony up The ads would appear in a similar format to current YouTube advertisements. Once three seconds have elapsed, users would have the option to skip or watch the remainder of the ad. While there's no
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Sharing really is caring, especially if you're both part of the same social empire. To wit: Instagram is now letting some users share Stories on WhatsApp. App it Up Select Instagram users can now share Stories directly on WhatsApp, which can include photos, video and GIFs. All content is encrypted, and will disappear after 24
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Last year Facebook turned its gaze and considerable resources to outpacing rivals Snapchat and LinkedIn, even if it meant blatantly poaching these platforms’ most popular features. Now it appears Facebook has Yelp and other location-based apps in its crosshairs. Check-in, drop out Facebook’s Events app has been rebranded as Local, and currently has over 70
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While the web seems awash with daily accusations of fake news, a recent study shows we’re actually getting our news from increasingly varied sources. Read all about it The Pew Research Centre found that over a quarter (26%) of US adults now get their news from two more social media sites. That's up from 18%
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New offline features have shown advertisers added value, and are encouraging an increase in marketing spending. Hey big spender Both Instagram and Snapchat have seen a rise in ad spending at 73% and 55% respectively, citing Snap Mapp, Geofilters, Snapchat’s AR feature and Instagram stories as the catalysts. Instagram Stories has continued to excite brands
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You’d have to be living under a rock not to notice that Instagram Stories has been somewhat of a success. Now Stories looks set to expand, as its lifespan just got longer. What a difference a day makes Until now, Stories could only be posted if they were captured in the past 24 hours. Reversing
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