[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Snapchat

LinkedIn Usage Up 30% Year On Year

Latest Microsoft Results Show LinkedIn Is Flying Once largely the domain of annoying recruiters, ninjas and cheesy business development people, LinkedIn has within the past 24 months finally started to come good. 17 years after launching. According to Microsoft's latest quarterly results, released last week, LinkedIn user sessions are up 30% year on year, fuelled […]

LinkedIn Usage Up 30% Year On Year Read More »

Zuckerberg’s Bumper New ‘Facebook Experiences’

Facebook Latest Quarterly Results: A Platform In Rude Health  Despite an almost unending stream of bad press in 2018 Facebook ended the year on a high, beating Wall Street’s expectations with its fourth-quarter results, announced yesterday. The scandal-riddled behemoth hit 2.32 billion monthly users, up 2.2% on the third quarter, speeding up its growth rate.

Zuckerberg’s Bumper New ‘Facebook Experiences’ Read More »

Swipe Right For YouTube’s Storyfication

YouTube’s New Video Experience To Woo Mobile Viewers YouTube has today announced a new way for users to experience video on the platform, taking a leaf out of Tinder’s book. The update announced today for iOS (sad face for Google’s Android users), sees YouTube rolling out a new horizontal swiping gesture that lets users move

Swipe Right For YouTube’s Storyfication Read More »

Snapchatters are happiest, Facebookers not so much

Users Have 7.6 Social Accounts, On Average  A new study released today provides interesting insights for marketers on how different social apps impact users’ moods and the underlying motivations for using. In 2019 few web users are partisan enough to be 'all in' on only one social channel. Except, maybe, Tom on Myspace. Social users

Snapchatters are happiest, Facebookers not so much Read More »

Content, Commerce, and Hilfiger

Tommy Hilfiger is getting creative with its digital marketing, and buzz is building behind the brand’s strategy. You must be at least this cool. Tommy Hilfiger is unlocking more behind-the-scenes-styled ads with the more friends you invite, through Hilfiger’s new SideFlix app. Combining social interaction with a shoppable experience, users can click a link to

Content, Commerce, and Hilfiger Read More »

Snapchat goes 2D

The latest lens from Snapchat creation tools is bringing 2D objects to life in augmented reality. Photos with panache Snapchat wants users to interact with new advertisements by “unlocking” signs and posters to reveal hidden animations and more. The real genius behind the new feature is the embedded marker tracking feature that allows 2D items

Snapchat goes 2D Read More »