While mobile remains the darling of digital marketing, how much do tablets contribute to the mobile steam train? Read on to find out. Tablet time While tablets can’t match the market penetration of smartphones, there are plenty in circulation. In Q4 2014 over 50 million tablets were shipped. By 2018 this figure is expected to […]
Number Crunch: Tablets Read More »
We all know photos are hot property on social, so today we're looking at a new website making it easier to amp up your tweets with a picture. Hot shot While Twitter allows users to attach images to a tweet, the process can be longwinded. Twitshot works on a simple premise: it pulls images from pasted
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Looking to reach some of Facebook's 1.2 billion users around the globe? Now you can more easily with an update allowing marketers to reach expats via targeted ads. All abroad Facebook announced the update is aimed at delivering more targeted content to the 92 million expat Facebook users. "People living abroad use Facebook to connect with friends
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A new report reveals that social media is now the prime driver of referral traffic. Sharing is caring The report from Shareaholic found that in the fourth quarter of 2014 social media accounted for 31.24% of referral traffic, up from 22.74% for the same period in 2013. According to Shareaholic's data this places social ahead of
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In a further move away from 140 characters, Twitter will now allow users to embed videos on their website. Screen time An official blog post announced that Twitter-hosted videos can now be embedded on websites using the simple “Embed Video” option. Once clicked this button will reveal a line of HTML code that users can then cut
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Many brand separate their email marketing campaigns and social media strategy. However there are plenty of ways both worlds can work together. This article will cover five simple ways you can integrate your social media channels with your existing email marketing. 1. Ask Email Subscribers to Share and Connect You can generate great cross-pollination results through a dedicated email campaign. This
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Google is testing a pilot program that allows marketers to place sponsored search results on Google Play. Play to Play Google announced the news in a blog post. "App discovery plays a critical role in driving your continued success, and over the past year Google has provided best practices to enhance app discovery and engagement, as
While there's no doubt productivity apps help busy marketers get through the day, it's equally important to take time out from the Likes and tweets. One way to figuratively unplug is the holistic app Headspace. Mindfulness Headspace bills itself as a meditation app for modern living. It offers a variety of 10-minute guided meditation programs to
SMK’s app of the week: Headspace Read More »
It's been a buzzword for awhile now, but how much do you know about content marketing? Covering everything from social media and blogs to photos and video, content marketing can mean many things to many brands. It also works a treat when done right. If you needed any further persuading, consider these latest content-laden stats.
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Despite Android continuing to close the gap, a new report reveals Apple still dominates overall mobile ad revenue. Like them Apples According to a recent study by Opera Mediaworks, Android accounted for 62.69% of mobile ad traffic in 2014, compared to 27.18% for iOS. However iOS was more profitable, netting 51.67% of mobile revenue, ahead
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