[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

May 2015

Top Australian Facebook Pages Q1 2015

In March 2015 Facebook began removing inactive accounts from branded pages. The official statement was that Facebook would remove certain inactive accounts from its network, with the company warning brands that the scrubbing would result in decreased like counts. The accounts being removed included those that have been voluntarily deactivated by users, as well as …

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Facebook toys with in-app ads for brands

Another week, another Facebook mobile update. This time Facebook is testing a new way for brands to deliver in-app ads. App-etite for instruction Facebook is trialling a feature delivering users ads after downloading certain apps, with the intention of converting downloads into purchases. For example, a hotel booking app might display available rooms based on a user's …

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