[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

May 2015

Facebook toys with in-app ads for brands

Another week, another Facebook mobile update. This time Facebook is testing a new way for brands to deliver in-app ads. App-etite for instruction Facebook is trialling a feature delivering users ads after downloading certain apps, with the intention of converting downloads into purchases. For example, a hotel booking app might display available rooms based on a user's

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