[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

August 2015

Cookies vs People (or Google vs Facebook)

From day one, Facebook users have always been able to login as themselves. By contrast, Google users have to deal with multiple logins and accounts across numerous devices. Cookies are good enough for me This means Google must algorithmically infer who the actual user is, and assemble this information in the cookie. Since Facebook knows who the user is …

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Study: Facebook + social ad spend skyrocketing

A new report shows that Facebook and social advertising has increased dramatically over the past year. Digi-dollars The study from Kenshoo shows that the global spend on Facebook advertising rose 114% in the past quarter, with 63% of this going towards mobile. Overall, social paid advertising also rose 37% year-on-year. Mobile moves Mobile (phone and …

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Twitter now lets brands buy Real-Time Ads in advance

Twitter can do many things, but until now time travel wasn't one of them.  Now Twitter's Event Targeting lets brands peer into the future to purchase. Great Scott! Twitter's announced Event Targeting in a blog post.  "With event targeting, you can activate around live moments, quickly and easily. "We’ll help you discover and plan for …

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