Looking for an easy-to-use app that provides a snapshot into your social activity? Look no further than sassy little app Perch. Perch 'n' peruse Perch is a new app for iOS and Android designed to give small businesses a "birds-eye view" of their social mentions.  Start by adding all the users and brands you follow over

Instant Messaging is big business. While Facebook's Messenger and WhatsApp tend to dominate the headlines, they're often outpaced by the plucky WeChat. Read on to learn more about the Chinese messaging service. Chatterbox WeChat lets users send video and text messages privately or to groups. It was first launched in January 2011 by Chinese development

Facebook has finally launched Partner Categories in Australia. This powerful feature will allow marketers to reach segments of people who have key attributes that we care about, based on their off-Facebook activity. Segment and succeed To date, we have been able to advertise to people based on their expressed interests on Facebook – age, gender, favourite