Whenever a big event comes to town, ambush marketing is front of mind for brand owners and marketers. But what is ambush marketing, and what does it mean for your campaigns? What’s ambush marketing? Ambush marketing happens when one brand owner tries to associate its products with an event sponsored by a competitor. Brands pay …
Video has long been hard currency on Facebook, now Instagram is getting into the game with the announcement that video views are coming soon. Insta-view Instagram brok the news in a blog post. "In the coming weeks, we’re rolling out video views on Instagram. As a widely expected industry metric for video, we believe video …
Being online is important and often awesome, but too much of anything can be a bad thing. Helping realign your digital yin and yang is nifty new app Moment. Stay in the moment Moment shows you how often your use your phone every day, and aims to limit this time to create a balanced approach to …
Reports of Yahoo's death have been greatly exaggerated. While the venerable internet player may not enjoy the top billing it once did, Yahoo continues to maintain a massive audience and features to boot. The latest is a clever little update to Yahoo Mail. Don't return to sender Yahoo Mail now turns hyperlinks into visual informative …
Twitter's user base might continue to float in limbo, but you can't accuse the platform of not trialling new features for users and brands. Two of the latest for marketers are new customer service tools. Customer is always #right Twitter announced the updates in a blog post. "Twitter is live, public, and conversational — and …
While Facebook boasts an increasingly powerful suite of ad tools, there's still plenty of room to tune up your Facebook spend. Today we're looking at one of the most effective ways: AdEspresso. Add it up AdEspresso lets you optimise your Facebook Ads with a few quick clicks and conduct comprehensive A/B testing with thousands of …
Perhaps more than any other product or category, mobile marketing continues to grow in reach, users, and engagement. We're constantly online and on-the-go, which means more opportunities for savvy marketers. Here's a look at the state of mobile marketing in the first quarter of 2016. On-the-grow We now officially spend more time on mobile than …
Skype continues to be a part of our mobile, and increasingly web-based lives. At least if Microsoft has any say in it. Skype for Web has just received an update geared towards chatting from shared or public computers. Talk to whoever you want As long as you have Skype credit or a subscription, all you …
You might have heard a lot about 360 video and Virtual Reality this year, but it can be hard to visualise without strapping on a headset. Happily help (and explanations) are at hand with the upcoming Convergence VR Festival in Sydney this April. Reel life Convergence bills itself as equal parts conference, trade show, and …
Social media platforms are big business. They allow brands to gather vast amounts of personal information and content, and use it to market their wares. But in doing so, brands must ensure they comply with privacy and spam laws. What can I do? By all means, do engage with your followers on social media. Encourage …