While live video streaming has been hot property for some time now, catching up on all these ephemeral streams has been a challenge. This dilemma might soon be solved for video junkies, thanks to a new update from Periscope. Long Play Periscope is reportedly working on a feature that would let users permanently save their […]
Periscope streams get longer shelf life Read More »
In a world full of uniform iPhones, expressing yourself can be a challenge. Now a crafty app called Patternator lets you customise your mobile far beyond novelty covers and ring tones. Ring a ding ding Patternator lets you create your own mobile backgrounds, wallpapers, and lock screens. And patterns. Plenty of patterns. The app lets
SMK’s app of the week: Patternator Read More »
Will great power comes great responsibility. While this was originally Spiderman’s mantra, the sentiment equally applies to today’s content creators. Which is why YouTube is now clamping down even more stringently on copyright infringement. Copy cats In a nutshell, if you create a YouTube video and someone disputes ownership, any revenue earned from the video
MarTech Monday: YouTube clamps down on copyright Read More »
While Apple Pay and Square might have a certain cultural chic, PayPal remains the undoubted king of the online payments block. The Facebook of transactions, if you will. Now 18 years old, today we’re looking back at the venerable, and very powerful, pay master. Growing Pays PayPal was conceived back in 1998 as a payments
Number Crunch: PayPal 2016 Read More »
Facebook Groups may not be the most high-profile feature on the social network, but that doesn’t mean Facebook isn’t trying to make you love Groups that little bit more. A new Discover feature is aimed at helping users find like-minded individuals. Group Think Facebook Groups are communities of Facebook users united by a common interest.
Facebook Groups about to get more cred Read More »
Twitter has just released Connect, a new feature designed to help you follow relevant accounts. New friends Twitter announced the release in a blog post. “Finding new accounts to follow used to require jumping through a few hoops and a dash of luck. That’s why we’ve reimagined the experience with our new Connect tab. “Starting
Twitter Connect Tab Read More »
One of the essential skills for any modern marketer is the ability to text and send emails with one hand – preferably while tweeting, 'gramming, and pinning with the other. Now a new update from Google makes it easier to juggle the demands of the modern digital workplace. The sound of one hand texting Google
Google Keyboard rolls out one-handed texting mode Read More »
Technology is a genuine wonder of the world, but some concepts are best left to The Jetsons and Futurama. Too smart for her own good Earlier this year, Microsoft launched a chatbot using the Twitter account TayTweets (@TayandYou) with the intention of reaching young Americans and understand Tay connected and conversed with them. Previously popular
Social Media Fail: Microsoft Read More »
It's not what you say, it's how you say it. That's how Twitter is framing the findings around its latest study into effective tweets during ad campaigns. Twitter recently released the results of its recent study, which analysed 9000 direct response campaigns in the US, to discover which tweets worked best in boosting campaign performance. Here's
Twitter Case Study: How to make Direct Response Tweets more effective Read More »
If images aren't doing enough for you, Instagram's latest feature might just be the ticket. The Facebook-owned app is adding video channels to the Explore Tab, continuing their embrace of moving pictures. On a silver platter The most prominent channel will be Videos You Might Like, which uses an algorithm to present a personalised collection
Instagram buys up big on video Read More »