[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

March 2017

Facebook: How mobile fills up fast-food dining

While your social feeds might be cluttered with stylish food pics, fast food is no lightweight when it comes to satisfying customers' appetite for digestion. A new study from Facebook shows how fast food and mobile are a match made in deep-fried digital heaven. Burger with the lot Facebook IQ divided fast food aficionados into two categories: …

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LinkedIn Premium gets powerful new Insights

LinkedIn has announced a veritable goodie-bag of updates for data-inclined Premium members. Dive deep Both subscription options, Premium Career and Premium Business, get meaty new metrics. Premium Career members now have access to personalised insights from LinkedIn Jobs. This includes showing your connections at a hiring company, the team you might be working with, which …

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Martech Mashup: Adjust moves into measuring mobile

Analytics platform Adjust has overhauled its offering to better reflect the way we're now using mobile. Mobile moolah Adjust previously focused on tracking app installs for brands and developers. Now Adjust has expanded to include metrics around mobile attribution, plus improved analytics around apps and your store. This includes the Audience Builder tool, which lets …

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