If 2016 is the year of 360 degree video, 2017 will be when Augmented Reality (AR) and Virtual Reality (VR) moves beyond Star Trek and into our living rooms. Case in point: Pokemon Go. Ahead of the Convergence VR and AR Festival, we caught up with Chris Bell, Business Director of Blippar, about how VR […]
Q&A: The future of VR for brands Read More »
If at first it doesn't succeed, Facebook tries and tries again. First there was Poke, then Slingshot. Now Facebook's latest grab at the teen market is standalone app Lifestage. Life Be in It Lifestage is designed for secondary school students to share content with students both from their school, and nearby schools. Profile photos have
Facebook chases teen market with Lifestage Read More »
While film purists may scorn the aesthetic, the fact remains that many users prefer to shoot mobile videos in portrait (vertical) mode. In a nod to the winds of change, Facebook's mobile News Feed is adjusting to accomodate. Taller tales Facebook will soon optimise its flagship app to better display portrait style videos. At the
Facebook video goes Vertical Read More »
Google Docs has just received an iOS update that makes multi-tasking on iPads smoother and prettier. Tablet time Google Docs, Sheets and Slides now come with Split View and Slide Over options on all recent iPad and iPad Pro models. This means you can, for example, work on a Word doc while monitoring your Twitter
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Facebook has released two new tools to give creators more control over 360 degree video. Full spectrum Facebook announced the news in a blog post. "As more and more people immerse themselves in 360 video experiences, we want to help publishers and creators better engage their audiences and learn more about how they respond to their
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Facebook has released a report outlining how people are using multiple devices en masse in Australia, Thailand, and Taiwan. Less isn't more Facebook IQ commissioned GfK to find out how users in these regions are switching up their devices. For the study 1000 adults aged 18 – 54 years were surveyed, with near equal mutli-device
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Brands are successfully using social media as an advertising platform, either by creating their own communities or tapping into those of social media influencers. This has become the new mother lode of online marketing. But what are the legal implications? The legal side As I’ve mentioned in previous articles, the same laws which govern advertising
Using Social Media Influencers – the legal perspective Read More »
In a bid to keep on top of breaking news (or at least trends), Instagram has released a new feature that lets users explore videos around live events. Live to Air Instagram announced the Explore Tab now gets a new channel dedicated to showcasing user-generated videos around live events, such as music concerts. The channel will be
Instagram’s Eventful update Read More »
It’s been a rocky year for Tumblr. Verizon recently acquired parent company Yahoo, and growth has been lower than predicted. Now Tumblr has announced new ads that give bloggers a cut of the action. Sharing is caring Yahoo display and Gemini native ads are now rolling out across the network and its 550 million monthly
Tumblr announces new Ad Units Read More »
Back in July Twitter released promoted stickers to all users. Now the platform has extended the feature to brands, starting off with Pepsi. Pepsi challenge Twitter announced the news in a blog post. "Starting today, brands can create and promote custom stickers for anyone on Twitter to use. "A brand’s stickers will be featured in
Twitter rolls out Promoted Stickers for brands Read More »