[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

SMK Editor

Skype Records Calls & Scraps Stories

For version 8.29, Skype has ditched on Highlights and a few other recently introduced tools. They'll make way for a new feature, Call Recording. Bye bye Highlights Highlights was akin to Instagram’s Stories. Stopping its Stories experiment, Skype signals its re-evaluation of what it means to be social. Highlights was part of a socially-inspired redesign,

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Facebook to Bolster Interest in own Marketplace

Facebook is pushing hard to get away from its Craigslist reputation and become the next Amazon by leaning hard into advertising monetization to grow the Marketplace platform. Getting relevant Facebook is partnering with Shopify next to bring 600,000 more merchants into the fold along with companies like Kylie Cosmetics, Nestle, and Rebecca Minkoff, just to name

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Greater reach with Instagram Shopping

Squarespace is launching a new suite of marketing tools integrating Instagram tags and posts to sell your products directly from their stores on the app. New tools for the kit Visually showcasing products is the bread and butter of advertisers, and shoppable posts through Instagram presents another avenue to discover new brands and products. To shop, users

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Facebook’s Guide to Best Video Practice

Facebook insists they want users to spend quality time on their platform, and has released a few tips on the best way to get that done. In the know with video Unsurprisingly, Facebook reckons quickest way to quality video content should be entertaining, informative, and inspiring. Optimising for distribution and monetisation, Facebook suggests users ensure that

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