Two recent studies are showing that Google Assistant is still outperforming Alexa and Siri when it comes to being the best in the business. The stats have spoken In a recent study performed by Stone Temple Consulting, a sampling of 5000 different queries to various assistants have been tabulated and the results are telling. Google […]
Google Assistant Light Years ahead of Competition Read More »
Google is launching a new top level domain, specifically intended for companies in the app space. .app in your cap Google describes the new .app top-level domain as ‘the perfect home to promote apps on the web’. They suggest it ought to be a place for ‘relevant, trustworthy download links [and] release notes, reviews, and
Meet .App: Google’s new, secure domain for tech Read More »
YouTube is all about the ‘new ways advertised can connect with their most attentive audience’. If this means old fashion television and mainstream celebrity content, so be it. TV is the new mobile With Android-powered smart homes and YouTube app penetration on all devices, Google’s access to loungerooms grows daily. In fact, they’ve revealed that
YouTube’s Preferred TV for A1 Ads Read More »
Facebook has unveiled plans for a dislike feature – and the result isn’t exactly what you might expect. Cast your vote Instead of simply re-adding the dislike thumbs down button of versions past, Facebook is bringing up and down arrows to their reaction platform. Independent of the reaction icons linked to the like button, the
Facebook unveils the Dislike Button Read More »
Dropbox Business teams are getting new tools to simplify and secure their cloud storage solutions. Bespoke defaults and limits Dropbox Business admins can now pick which will be the default team folders to sync to users computers. Individual tweaking can still optimise, but setting defaults may save drive space, server resources and set-up time. Admins
Martech Mashup: Dropbox Business Team Security Read More »
The latest in a recent sequence of new optimisation options from AdWords: new and improved Shopping campaigns. New twist on an old favourite Next-gen approach to AdWords’ retail optimisation promises machine learning and automation dedicated to getting the best conversion rates yet. Like older AdWords Shopping campaigns, the new ones target audiences based on product
Next Gen ‘Shopping’ campaigns on AdWords Read More »
Instagram has quietly launched a native payment feature for in app purchases. Nice one. Debit or Credit Instagram Payments allows users to register a debit or credit card to their profile along with a corresponding security pin and purchase without ever leaving Instagram. Instagram is already rolling out a precursory feature allowing for ticket and
Instagram’s new Payment Feature Read More »
Google has brought out a new update for Maps that gives drivers directions by landmarks and businesses, not just by street. Hang a left at Hungry Jack’s Google Maps can highlight relevant landmarks and points of interest to help guide drivers thanks to their latest innovation, helping less street savvy users learn their bearings. The
Google Maps now understands Brand Landmarks Read More »
All signs point towards 2018 being the year that smartphone usage will officially overtake television viewing in China. Small screen to smaller screen Viewing habits are evolving amongst consumers in China as eMarketer reports that growth in online video services is driving record breaking viewership via smartphones. According to a recent eMarketer report, the
Smartphones more popular than TV in China Read More »
Walmart is testing a new cashier system, where staff circulate throughout a store with portable pay systems for customers looking to purchase. Pay on the fly The giant box store is testing the new pay format in their “Lawn & Garden Centres” across more than 350 US stores to fine tune the mobile checkout experience.
“Check Out With Me” launches at Walmart Read More »