Google has added a new gadget to the AdWords toolbox, and it’s yet another that aims to optimise video campaign outcomes. Better ad ROI advice Google’s new Reach Planner is set to speed up campaign planning and increase efficiencies and ROI for online ad spends. It works by analysing user-input info about target markets and […]
Martech Mashup: G Reach Planner Video Ad Exposure Read More »
Following the Facebook data leak with Cambridge Analytica, Australia's privacy watchdog, the OAIC, has launched its own investigation into the misuse of private data. The whistle blows loud Following ex-Cambridge Analyitica employee Chris Whylie’s testimony of the leak, far surpassing 87 million users, Australia is keen on getting answers. In a recent blog post, Facebook
Australia opens probe into Facebook data fiasco Read More »
Snapchat’s foray into location-based platforming has spurred the purchase of two location firms to boost advertising, revenue, content, and product development. Map to success Last August, Snapchat commenced tests with Snap to Store, which tracks user views leading to in store sales. Now, they want to let marketers know the scale of users engaging the
Snapchat serves up new Insights for Brands Read More »
BeautyStack combines a booking platform with a visual social network, for a beauty-themed venture that’s monetised from the outset. Premise Stylised as ‘beautystack’ or ‘btystk’—BeautyStack leverages Instagram-like visual appeal into a booking platform that is both user-friendly and convenient for vendors. A social post summarised its functionality into the simple phrase: ‘See It. Like It.
BeautyStack makes bookings social Read More »
New autofill functionality for Android Oreo promises a better password manager experience, but only if the apps meet certain criteria. Secure info, remembered for you Android is making a list of approved apps to easily and securely store and recall information that is repeatedly typed into apps and sites. If you juggle a collection of
Android Oreo lists approved password managers Read More »
Facebook’s latest ad products use artificial intelligence to better analyse offline and online data for stronger sales optimisation. Ad revenue Facebook is doubling down on its focus towards retail brands with the announcement of three new advertising tools at the latest Shoptalk conference. Last September, Facebook had announced the ability for retailers to create custom audiences
Facebook announces Three New Ad Products at Shoptalk Read More »
LinkedIn has made seeking a reference easier than ever with the launch of the ‘Ask for a Referral’ button. Get the advantage Applicants looking for an edge are 4X more likely to be contacted by recruiters when including professional references, spurring LinkedIn to implement the process through a one tap button. Officially announced through their
LinkedIn now lets you ask for Referrals Read More »
Long gone are the days when Messenger was merely the place to send texts and emojis. You can already order food, send money, and make video calls on Facebook's popular app. Now you can share 360-degree photos and HD videos too. Look at this 360-degree photos are now available globally on Messenger's iOS and Android
Messenger gets 360 Photos and HD Video Read More »
Facebook is refocusing its news algorithm to prioritise local news, so users can see articles more relevant to their immediate community. Close to home For local publishers, this means more Facebook coverage over multiple cities, connecting users most likely to care about specific content. Facebook is expanding its definition of what they consider to be
Facebook Local News goes Global Read More »
Google has rollied out a new feature that makes setting up Optimze even easier. Bring in the magnifying glass When setting up your project, Optimise will auto-alert and advise should any potential issues arise from your code when creating a test, all thanks to the new Installation Diagnostics feature. When creating a new page, Optimize
Google Optimize gets a Check Up Read More »