Instagram is rolling out a handy little change in user profiles, allowing hyperlinks to generate whenever you mention another account or hashtag. Instant links Instagram is putting special focus on the biography section of user accounts, so promoting hashtags and users is done instantaneously rather than appearing as basic text. Got your own hashtag to promote? No […]
Smarter ways to promote hashtags and profiles on Insta Read More »
Instagram is bringing its online shopping experience to Australia, Brazil, Canada, France, Germany, Italy, Spain, and the UK. Global village gets a little smaller Since Facebook’s $1 billion acquisition of Instagram six years ago, the platform has become a significant competitor in advertising and is expanding its shopping experience to a global market. Instagram’s Shoppable
Instagram Shopping adds eight more countries Read More »
LinkedIn users will find they can now use filters and text styles when creating videos for their own professional network. And it looks a bit like Snapchat. Snappy business LinkedIn believes that with video being shared more than 20X that of any other type of content, it was the right time to release new video
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Google has developed a digital tool to help users analyse all of their Analytics data with greater speed than ever. Go big or go home The new tool known as BigQuery is a creation of Google Developers that allows users to run super-fast queries of fully detailed data sheets. Sessions can be logged and exported
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A new mode of optimisation is now available to video advertisers, as Google AdWords launches ‘TrueView for reach’. New way to buy old ads ‘TrueView for reach’ is a new campaign optimisation option designed to get better results in relation to reach and awareness. Rather a standalone product, TrueView for reach is more of a
Martech Mashup: AdWords intros TrueView for reach Read More »
As the latest platforms to launch its own version of Stories, Genius might seem an unlikely contender. But, YouTube has got its back. Smart song Genius is a giant database of pop song words that integrates relevant facts and composer comments too. These trivial sidebars give Genius some cred for establishing Songs Stories: a Snapchat/Instagram
YouTube + Genius = Song Stories Read More »
In the wake of Facebook’s recent data scandal, advertisers are reluctantly maintaining their same budgets through Facebook marketing services. Facing the music Since the reveal of Cambridge Analytica’s dodgy data harvesting of (at last count) 87 million Facebook users, marketers are continuing to promote through the social network, but have concerns moving forward. Two
Marketers continue, cautiously, with Facebook Read More »
Instagram is striving to compete with major online shopping services with the release of its own payment platform. Insta-booking Instagram is currently testing a new payment feature to allow selected US and UK business accounts to accept payments traditionally used for booking restaurant reservations, salon appointments, and movies. Regarding shopping, users may have already noticed
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YouTube is looking to get in on the music streaming industry, and it wants to do so with ads galore to encourage paid subscription. Pay for peace YouTube is opting for a business model as classic as it is annoying, bombarding free users with so many ads that they’ll want to pay for music. Lyra
YouTube wants in on Music Read More »
The #deletefacebook movement has gained momentum from concerns for fake news and nefarious corporate data harvesting. But what could possibly replace Facebook? Does Google have the answer? Skeletal social After being famously declared ‘the walking dead’ in 2014, Google+ has persisted. Directionless, it’s plodded along with mindless zombie persistence. Much of G+'s original corpus has
Will Facebook woes boost Google+? Read More »