Facebook is adding new labels to their metrics tool and an education program in order to provide businesses a more concrete understanding of their latest marketing feedback. Clearing the fog The social media platform is adding clearer labels within Ads Manager to differentiate between estimated metrics and those in development, providing clearly calculated stats. Sampling […]
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Snapchat has partnered with popular GIF platform Giphy to enable users to peruse their archive and add animated stickers to snap, all in-app. Swift and nifty Giphy Snapchat’s new partnership follows a similar feature already available through Messenger, capitalising on the popularity of adding flare to text with Giphy. To access the new function, all
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Last year, Google announced a partnership with Salesforce to integrate their Sales Cloud with Google’s marketing and advertising data. Now that plan is coming into action. Battle of the numbers The first of several integrations between the two companies is a sales pipeline, which can import directly from Sales Cloud to Analytics 360 and offer
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Instagram’s latest push to incorporate ad-space in the news feed and Stories has been a global success, especially for engagement in the Asia Pacific. Brands getting notice Companies like Zexy, Tokopedia, Samsung Australia, and Netmarble Games are some of the first to see significant ad growth thanks to the new regional engagement. Zexy has used
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Facebook has made it possible for users to create and share 3D objects that others can interact with, using virtual and augmented reality. Sculpt, share, and enjoy As are apart of the platform’s latest innovation to spur creative content and more intimate interaction between users, virtual objects can be shared on feeds thanks to
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In the back-and-forth battle for relevance, Instagram is giving Snapchat-like control to users in choosing a time limit before content vanishes. Now you see it, now you don’t Users will notice that Instagram Direct messaging is allowing users to either have content remain permanently, or disappear after a single viewing – all part of the
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Facebook is stepping up its business analytics to offer better marketing solutions, based on what matters most to different businesses. How is your Page doing? In a bid to help industry clients better understand the impact of their own Page, Facebook is improving how they measure the organic and paid reach of Pages with their
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Google has taken an detailed look at the obstacles facing small business, and discussed their findings regarding several small business models. Small business grows big online Google analysis examined women-owned small businesses and rural-based small businesses while contrasting their adoption of online tools, which remains one of the most significant barriers. Women-owned business saw a
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YouTube has beaten out Facebook to win the US competition for adult user numbers. YouTube The Pew Research Centre has released figures from their most recent study of social media usage in the US. It shows that more American adults use YouTube than any other social media platform. Overall, 73% of US adults use YouTube.
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Code analysis of the Google Photos app has found, hidden in the code, an as-yet dormant potential for a more social photos experience. What’s in a like? The ability to ‘like’ photos and videos has long been an intrinsic part of social networks. Now, a post at 9to5Google has revealed a plan to let people
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