Google has said deleting old content to improve a site’s SEO “isn’t a thing” and that old content can still maintain value. Danny Sullivan, Search Liasison, Google “Are you deleting content from your site because you somehow believe Google doesn’t like “old” content? That’s not a thing! Our guidance doesn’t encourage this. Older content can […]
Google Warns Businesses Against Culling Old Website Content Read More »
In a thinly veiled attack on X (the platform formerly known as Twitter), Australia’s national broadcasting agency ABC has decided to shut down all of its accounts apart from: ABC News. ABC Sport. ABC Chinese. ABC Australia The discontinued accounts will no longer post but will feature a pinne message telling users where they can
ABC Exits X (Twitter) Citing Rising Toxicity Read More »
Instagram wants to make it easier for users to create Reels by simplifying template discovery and usage. Now, if you have an idea that you want to turn into a Reel but aren’t sure how, you can discover high-performing clips and copy the format for your own by using Instagram’s Template Browser feature. Instagram Now,
Instagram Reels Upgrades; Expands Video Templates Read More »
TikTok has updated its Ad Library with searchable insights into all ad campaigns running on the platform. Marketers will be able to find information in ad targeting, reach, who paid for an ad and more. There is one drawback though. The platform will only show European campaigns – but even so, it could still be
TikTok Follows Meta and Launches Ads Transparency Library Read More »
In case you missed the news, Twitter is gone. X is now King. Elon Musk’s rebrand of Twitter to X has left many scratching their heads – and many in marketing watching with interest to see how X will build a brand identity and start to convince advertisers to spend the type of money Musk
X (formerly Twitter) Woos Brands With 50% Discounts on Ad Packages Read More »
Meta has announced new changes to Facebook video as it continues to pour time, attention and resources into reshaping the platform from a text-and-link-based site to one that prioritises multi-media. Facebook We continue to invest heavily in video, so today we’re sharing the latest ways we’re making it possible for people to create, explore, and
Meta Streamlines Facebook Video Read More »
TikTok’s new Interactive Ads-Ons are designed to engage In-Feed Ad viewers with interactive elements such as popups and stickers. According to research conducted by TikTok (so take this with a pint of salt), viewers who engage with brand videos are far more likely to purchase a product from that brand vs those who haven’t. TikTok
TikTok Boosts Engagement With New “Interactive Add Ons” Read More »
Meta has announced a host of changes that’ll help make content marketers’ and advertisers’ lives easier – and could lure more creators to its platforms. This will present its own opportunities for brands to run more impactful influencer and partnership campaigns. New music optimisation in Facebook Reels One of these tools is a test of
Meta Expands Reels Content Marketing, Ads & Creator Offerings Read More »
Threads has stormed to 150 million downloads faster than any other app – beating the previous fastest, Pokémon GO, by 27 days. It only took six days for Meta’s Twitter rival to reach that milestone and break Pokémon GO’s record – which it held since 2016. It also has nearly 100 million weekly active users,
Instagram’s Threads Crosses 150M Downloads Worldwide Read More »
Ad intelligence firm Adalytics has busted Google’s TrueView video campaign offering wide open – or so it claims. According to its research, Google has been charging brands for videos shown on “websites and apps in which the consumer experience did not meet Google’s stated quality standards”. A TruView problem – or so Adalytics says TruView
New Research Accuses Google of Ripping off Video Advertisers Read More »