Facebook Latest Quarterly Results: A Platform In Rude Health Despite an almost unending stream of bad press in 2018 Facebook ended the year on a high, beating Wall Street’s expectations with its fourth-quarter results, announced yesterday. The scandal-riddled behemoth hit 2.32 billion monthly users, up 2.2% on the third quarter, speeding up its growth rate. …
Facebook Rejigs Group Invites & Analytics Facebook has just released a new Facebook Group update, impacting how marketers engage, build and report on Groups on the platform. At the start of 2018, Mark Zuckerberg altered the fundamentals of the Facebook algorithm to favour content which drives more active engagement, i.e. commenting, over passive, i.e. liking …
Buzzsumo Facebook News Feed Study Getting good organic results on Facebook, via the main News Feed anyway, gets more challenging each year. However, a new study just released provides plenty of actionable takeaways which will help marketers maximise their unpaid social exposure in 2019. The team from BuzzSumo analysed 777 million Page posts from 2018 …
Users Have 7.6 Social Accounts, On Average A new study released today provides interesting insights for marketers on how different social apps impact users’ moods and the underlying motivations for using. In 2019 few web users are partisan enough to be 'all in' on only one social channel. Except, maybe, Tom on Myspace. Social users …
Snapchatters are happiest, Facebookers not so much Read More »
Subscription Messages 80%+ Facebook Open Rates Facebook Messenger offers perhaps the best untapped organic opportunity within social media; Messenger Subscriptions. However, outside of small-scale direct marketers, few use them. For most businesses, Messenger is largely reactive; dealing with organic inbound enquiries and complaints. Otherwise, its targeting Messenger placements (often unintentionally) with ads. The base premise …
Facebook Messenger’s Untapped Organic Message Blasts Read More »
WhatsApp Campaigns Rolling Out Further Facebook announced at the tail-end of 2018 the forthcoming global rollout and expansion of WhatsApp ads in 2019. As the world’s leading messaging service, by size, and with roughly 25% more users than Facebook Messenger, it was inevitable. WhatsApp ads initially launched in August, via the Click-to-message Facebook advertising objective. …
Facebook Lite and Groups are about to get an edge over app stores with the launch of a new Instant Games section. Get gamin’! In the developing world where leaner apps means more accessibility, Facebook is revisiting their HTML5 code in order to expand gaming to new communities of developing countries. This isn’t Facebook’s first …
In an effort to further improve transparency, Facebook is updating its tags option to include their newest brand partners. Fancy tags Back in 2016, Facebook introduced Branded Content tags. Now the system features labels that clearly define a Paid Partnership. With ‘Paid Partnership’ being a retool of Facebook’s previous ‘Paid’ tag, Facebook can still offer the …
Facebook’s launching a crackdown on any ads with sensationalist language and misleading rhetoric. More than talk Facebook’s latest announcement to demote malicious content introduces a new system of penalisation for advertisers not adhering to the new code of conduct. Back in May of 2017, Facebook announced it was going to actively target shocking and disruptive …
Facebook has long made it a policy to vet their add partners in order to meet the diverse needs of clients, whether the brand is a household name, on the rise, or just getting started. How are we doing? To keep marketers informed on the performance of ad campaigns, Facebook has released a new metrics tool …