In an effort to further improve transparency, Facebook is updating its tags option to include their newest brand partners. Fancy tags Back in 2016, Facebook introduced Branded Content tags. Now the system features labels that clearly define a Paid Partnership. With ‘Paid Partnership’ being a retool of Facebook’s previous ‘Paid’ tag, Facebook can still offer the […]

Facebook’s launching a crackdown on any ads with sensationalist language and misleading rhetoric. More than talk Facebook’s latest announcement to demote malicious content introduces a new system of penalisation for advertisers not adhering to the new code of conduct. Back in May of 2017, Facebook announced it was going to actively target shocking and disruptive

Facebook has long made it a policy to vet their add partners in order to meet the diverse needs of clients, whether the brand is a household name, on the rise, or just getting started. How are we doing? To keep marketers informed on the performance of ad campaigns, Facebook has released a new metrics tool

Facebook is continuing its crusade against so-called fake news with the release of the platform's latest cybersecurity mission statement. Earning trust In an effort to strengthen the reliability of authentic connections made through Facebook, a new policy is curtailing accounts created to deliberately mislead or manipulate users. Facebook has already cracked down on suspicious Groups,

Facebook is upping the maximum amount of users for Groups and video conferences. More the merrier In what will be big news for active social communities, Facebook will now allow up to 250 members per Group. Facebook has begun preparations to merge features from Groups and Messenger – with promises of no annoying spam. But

Find your typical Facebook photos to be too drab, or even boring? Get ready. The pictures are alive! (sort of) In an effort to keep ahead of the trends and force a bit of relevancy amongst youthful users, Facebook is rolling out 3D photos to the platform. What happens when you cross 3D with a

Facebook is rolling out a new data collection protocol that could overlap with Apple products. Cookies for Apple cores To the surprise of many Apple users, the Facebook Pixel will allow advertisers to have access to cookie information gathered through Safari. In the footsteps of Microsoft and Google, Facebook Pixel will enable marketers to mine

Having launched in 2016, Facebook is celebrating another year of Marketplace and highlighting the different ways the feature has grown. Buy and sell Facebook is taking a moment to share updates and insights on what’s helped build Marketplace communities, as well what to expect from new AI features. The AI component is what has the

After some time in development, Facebook is ready to launch its first run of video chat hardware. Power of zoom A brand new Alexa-equipped smart screen with auto-zooming video capabilities – the Portal has arrived. The Portal combines Alexa and a chat screen that can be used like any smart home device, and clocks in at