AL.com is using Facebook Groups to engage audiences with quality coverage, rather than a broadcasting one way to the largest audience possible. Quality over quantity The new approach included engaging target audiences through Facebook, so when AI.com wanted to focus on improving futures for girls across Alabama, they tailored to mothers, and teachers of the […]

In partnership with a group of small publishers, Facebook is testing support around new subscription models for Instant Articles. Efficient access to news As a result of Facebook’s achievement through the Facebook Journalism Project, the company is working with publishers around the globe to better comprehend the necessities in collaborating to develop new products. Publishers

Facebook is beginning to use third-party fact-checkers to flag advertisers running ads linking to fake news. Fake news no more Facebook has been taking enormous steps to curtail the amount of ads leading to questionable news sources via Pages. Their latest step consists of removing any links being shared via their site that have already

Undesirables are using Facebook Messenger to spread infectious links to fool users into downloading potentially harmful adware. Trust no one Speculation on how the spread occurred suggests hackers may have used anything from “clickjacking” to hijacked web browsers according to Kaspersky Lab cyber security expert, David Jacoby. Tactics such as tricking users into clicking a

In a continuous effort to improve content and minimise clickbait, Facebook has launched two updates to limit videos containing a static image, and posts with fake video play icons. Hold on now, this button is just painted on Avid users of Facebook’s News Feed are no strangers to the trickery of fake posts. When a

Last May Facebook launched a photo-sharing app in China, where its popular social networking services are currently banned. China relaxes (a bit) on social media According to The New York Times, Facebook quietly released a new app, specific to China, called Colorful Balloons, allowing friends and family to share photos amongst one and other. Unique

Facebook will be introducing publisher logos next to articles found in the Trending and Search sections, in an effort to push source recognition. Here’s your news and here’s where it came from According to Facebook Product Manager Andrew Anker, publishers can now upload their logo thanks to the new Brand Asset Library, enabling logos to

Facebook is shifting the sponsored content of social personalities into paid posts, and leaving the boosting of influencers to the advertiser’s discretion. Brand influencers get put into new pecking order Brands will now have to choose which influencers are allowed to use a tag, as well as compile analytics on individual engagement and reach. The