The numbers are in: teens continue flocking to Snapchat – at the expense of stalwarts Facebook and Instagram. Numbers game The Taking Stock with Teens report from Piper Jaffray quizzed 10,000 US teens about their social usage and preferences. The report found 80% of teens use Snapchat monthly. This is up from 74% last year. […]
Study: Teens choose Snapchat over Facebook and Instagram Read More »
Hold on to your hats. Facebook is now testing Messenger ads for select users in Australia and Thailand. Get the message? Messenger ads appear as cards – images accompanied with text and a hyperlink. The link in the ads can be configured for multiple actions, similar to the way Facebook Pages for businesses operate. For
Facebook tests Messenger Ads in Australia Read More »
It's the type of thing marketers dream about: Facebook opening the doors on its massive treasure troves of data. Well now it's happened in the real world, sort of. Topic Data Facebook has just launched Topic Data, designed to give marketers a peek behind the curtain. "Topic data shows marketers what audiences are saying on Facebook
Facebook unveils Topic Data treasure trove Read More »
It's no secret that mobile has been kind of a big deal for a long time. In fact, last year saw mobile conversions overtake desktop for the holiday season. Now Facebook has released a report exploring how brands can get more traction on-the-go. Keep on moving Mobile's portion of online transactions has grown 55% year-on-year.
Facebook: Mobile Shopping Explored Read More »
Want to know why we really use Facebook and Instagram? So does Facebook. Recently the Facebook IQ team commissioned Ipsos Connect to study people aged 18 – 64 years in Australia, Brazil, France, Japan, the UK and US who use Facebook and Instagram at least once a week. Here’s what they found. Warm and fuzzy
Study: How we’re using Facebook and Instagram Read More »
We look which times will get you most bang for your buck on Facebook.
The best times to post on Facebook Read More »
There's been a lot of talk about Virtual Reality (VR) of late. But sometimes it's hard to see how wearing a headset fits in with you marketing plan. Now Facebook has released a report outlining how VR and social can work together. Cyber and social space Facebook commissioned Neurons Inc to study how people reacted
Facebook: How VR works with social Read More »
Facebook has just released some important updates for Facebook Live, designed to give more customisation options and tools for publishers. Here's what you need to know. Live from Web Brands can now go Live on Facebook through a web browser linked to your Page. Until now most Live broadcasts were recorded on mobile. Facebook says this
Facebook Live updates: What you need to know Read More »
LinkedIn has unveiled a massive redesign to its desktop, in a bid to make the platform less cluttered, and arguably more like Facebook. Fresh start The update is LinkedIn's biggest ever overhaul, and features larger icons for better navigation, always-on Facebook-style chat windows, a universal search bar, and tweaked colour palette. LinkedIn says the feed
LinkedIn’s massive redesign looks flashy, and a little like Facebook Read More »
To run successful brand and direct response campaigns, marketers need to get the right message to their audience more often. Understanding what is Reach and Frequency buying Facebook currently offers a few different payment options for ad targeting and measurement: dynamic auction bidding, fixed-price bidding, and reach and frequency buying. Reach and Frequency (R&F) is
Facebook Reach and Frequency Buying Explained Read More »