It seems that every year is a big year on Facebook. But 2015 was the most eventful so far for Mark Zuckerberg's ubiquitous social network. So to celebrate, and possibly gloat, Facebook has released some key insights into what we really Liked last year. Serious stuff While the Facebook News Feed might seem overly represented […]

In the last week of November Facebook has announced quite a few unexpected and important structural changes to ad bidding. The changes will impact the way digital marketers optimise and manage their campaign sets on Facebook. Below I will cover the basics of the Facebook changes. If you want the detailed Facebook Guide to Ad

A few months back Facebook launched the Page Plugin, which allows Page owners to embed and promote Facebook Pages on their website. A new update now lets retailers more effectively connect with clients and promote events. Turn the Page Facebook announced the update in a blog post, explaining that customers can now send messages directly from their

2015 was the year that digital marketers chose Instagram as their favourite social channel, turning online influencers into rock stars. Yet while Instagram is the prince of social, Facebook is still the king. During the impressive third-quarter earnings presentation in November 2015, CEO Mark Zuckerberg and COO Sheryl Sandberg hinted at where Facebook is heading

Facebook has just launched Music Stories, a new service that lets mobile users discover and share music.  Tuning in Music Stories is now available on the Facebook iOS app and streams content from Spotify and Apple Music. The feature lets users listen to a 30-second preview of a shared song or album that's played directly from

If Android users were feeling a little left out by Facebook's recent updates, this week brings some respite. The social network has just launched Work Chat, an app that allows Android users to use Facebook at Work on-the-go. Chatterbox Work Chat looks and operates a lot like Messenger. Users can connect individually and in groups,

Social video is a Brave New World – and Facebook is betting Virtual Reality is going to play a bit part in moving pictures. The social network has just released 360 Video support for iOS. In a spin While VR support has been available for Android and web-based Facebook users since September, now iPhone users

Microsoft has just released Social Share, a new service that lets users repost PowerPoint presentations on social networks.  Sharing is caring Social Share has been developed by Microsoft Garage, an initiative that encourages Microsoft employees to trial experimental projects. The free plugin for PowerPoint lets you share slides on Facebook and Twitter as either a photo

Facebook has just launched Notify, a new app that delivers real-time notifications about news and events. Sounds sort of like Twitter right? On Notice Facebook announced the news in a blog post. "Everyone has different interests, so whether you’re into sports, celebrities, news, movies, music or shopping, Notify makes it easy to find notifications you’re

Last year Facebook launched Local Awareness Ads, aimed at helping retailers connect with nearby customers. Now Facebook has released two updates intended to make targeting smarter. Local legends Aimed at businesses with multiple locations, the first update lets businesses add bespoke copy using the Locations for Page feature. This means that a restaurant with various locations can