Google has launched a new inventory control tool in Display & Video 360 (ie the new DoubleClick), to limit ad distribution exclusively to sites that adhere to the ads.txt standard. Voluntary standard Since November 2017, ads.txt files have been getting added to ad-displaying websites. The smart acronym stands for ‘Authorized Digital Sellers’. The simple text …
Yes, Google+ still exists. Yes, some folks still use it. In fact, it is occasionally used as an enterprise comms tool. Nope, people running Internet Explorer 10 or earlier will no longer get the full and proper experience. Migrate and manage The powers that be at Google HQ seem to have finally marked IE10 for …
Google is launching a new referrer URL specific to Google Images. It should make it easier to drill down into search referral traffic and analyse what’s really bringing in the crowds. Important images in analytics Knowing where your web traffic comes from is a pivotal part in building and developing an audience. Analytics reports the …
Folks have been tapping and swiping on multiple devices for years. Google now claims a step forward for metrics across the platforms with ‘signals’. From phone to PC and beyond To understand the online behaviour of people who visit your web property more than once, and across a variety of devices, you need to (a) …
No, Google is not steering the USA away from feet and inches: they’re launching Google Measurement Partners. Partners young and old The announcement heralds a contingent of third-party services that they reckon have something to offer folks who want something other than the G mainstream. At the moment, 23 partner logos grace the launch press …
Martech Mashup: Google approves Alternative Metrics Read More »
Google Play has changed the way its recommendation system ranks apps, now placing heavier emphasis on quality and engagement than ever before. Efficiency, stability, engagement App efficiency and crash rates are already impacting how high an app appears in Google Play Store search and recommendation results. As of the end of June 2018, they’ve become …
Recent bad press about the potential for third-parties to access people’s Gmail communications has prompted Google to release a statement about the security and privacy measures on their flagship email platform. What Google doesn’t do Google has long denied crawling emails for profiling and ad targeting data. Also, Google doesn’t grant third parties access to …
Whether you use Google Forms for list-building, market research, internal surveys or something else, the new customisation and branding options let you make it look better as you collect your data. Font selection It seems sensible—and it seems it should be simple enough—for Google Forms, and all the other such Google tools to let us …
Google’s recently changed-up its online advertising services and rebranded them to boot. Now, a new thing called Google Ad Manager has popped up. So, what is it? Unified publisher platform In a basic sense, Google Ad Manager will be the platform that content creators and publishers will use to sell and manage their ad space …
Another new Google brand is bringing enterprise tools together and tightenting the integration between them. One platform to rule them all DoubleClick and Analytics 360: they’re mainstays for many in professional digital marketing. Now, they’re coming together in a singular environment called the Google Marketing Platform. The official pitch for the new platform says it’s where …