Google is guiding advertisers to work towards a new baseline. When talking about ad iterations, the message seems to be to make more to improve reach. Copy quality, yes, but also quantity and diversity Along with relevance (quality), the quantity and diversity of ad copy versions are also significant in Google’s evaluations of Ad Strength. So, […]

Google is giving advertising folk a new prediction tool to guide online ad campaign creative. Strength workouts ‘Google Ad Strength’ rates ads on a scale from ‘Poor’ to ‘Excellent’. They say it’s mainly based on relevance, with a few other factors. Where the rating comes up as anything other than ‘Excellent’, the AI-driven interface will also provide

Google is getting creative in testing new strategies for YouTube ads, by creating a company that doesn’t exist. Tasty strategy The ad team at Google (Unskippable Labs) have used stock footage of pizza to create 33 ads and successfully reached 20 million impressions on YouTube with “Doctor Fork.” Creative Director of Unskippable Labs, Ben Jones,

Google has published a short guide to best-practice push notifications. Noticed in the noise App notifications can reach both active and lapsed app users. When they get good interaction, their app generally experiences better retention rates. Because they work, more apps are using them. As they become more commonplace, it’s increasingly challenging to ensure your

Google is the rich and famous a new way to reach out to fans, thanks to their latest iOS pop-culture app. A sea of stars The new celebrity-inspired platform is providing incentive for public figures by allowing them to take control of their own narrative and speak directly to fans. It's called Cameo. Celebrities using Cameo

Google One is the newish brand for premium consumer-level cloud services from Google. Drive to One Until now, Google Drive users who wanted more gigabytes in the cloud could buy it from within Google Drive. Currently, a transition is underway to relocate all such paid services to the new Google One brand. It’s not in

Google’s freemium analytics product, Data Studio, is getting a few new capabilities that could help you consolidate key information more quickly and easily. Gallery on the go Data Studio has unveiled three new features: a report gallery, data blending, and a one-click explorer. The report gallery may be the most broadly useful new . It’s

Google generally sells its reach for desktop and mobile, but they’re increasingly keen to let us all know about their ad penetration on TV screens too. Going smart Over the last year, impressions of Google ads served to smart TVs increased by more than 80%. During the same period, ads delivered to mobile apps grew by

Google Sites are getting more social—that is, as social as Google+ is these days. Getting into embed In the same way that Google Sites have allowed for the insertion of Google Docs, YouTube clips, Drive files and maps, Sites users can now embed a stream from everyone’s favourite social media site, Google+. At first, it

After reviewing how they show info in Search results, Google may grant you better SEO by using structured data. Seat at the table Google polled journalists to see how data presentation in Search impacted their discovery of information. They found that certain tabular modes of display are more practical than others. So, Google has arrived