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Martech Mashup: Google Analytics 360 Update

Google is launching ‘Advanced Analysis’ tools on its Analytics 360 platform. It brings three new techniques to better understand your website data: Exploration, Funnel Analysis, and Segment Overlap. Advanced Analysis: Exploration Exploration allows you to drag-and-drop variables into your analysis mix. Analytics 360 will then auto-generate visualisations to help you make sense of it all. …

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Agencies invited to Google My Business

Agencies will soon be able to sign-up for agency-specific Google My Business accounts, to manage client accounts and listings in a G-approved way. Third-party party Google has come to the party, allowing agencies to establish their own Google My Business accounts to manage client listings. At the same time, they’ve streamlined the way listing access …

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Google’s Advanced Protection adds Apple mobile apps

Google has announced that its Advanced Protection program can now give select Apple apps access to their data and bring enhanced security to the competition. Security of the highest order According to Dario Salic, product manager for Google, the opening of this latest restriction hopes that “any user-facing an increased risk of online attacks enrolls in …

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Google Assistant Light Years ahead of Competition

Two recent studies are showing that Google Assistant is still outperforming Alexa and Siri when it comes to being the best in the business. The stats have spoken In a recent study performed by Stone Temple Consulting, a sampling of 5000 different queries to various assistants have been tabulated and the results are telling. Google …

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