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Google

Martech Mashup: Google approves Alternative Metrics

No, Google is not steering the USA away from feet and inches: they’re launching Google Measurement Partners. Partners young and old The announcement heralds a contingent of third-party services that they reckon have something to offer folks who want something other than the G mainstream. At the moment, 23 partner logos grace the launch press

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New: Google Marketing Platform

Another new Google brand is bringing enterprise tools together and tightenting the integration between them. One platform to rule them all DoubleClick and Analytics 360: they’re mainstays for many in professional digital marketing. Now, they’re coming together in a singular environment called the Google Marketing Platform. The official pitch for the new platform says it’s where

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