Folks have been tapping and swiping on multiple devices for years. Google now claims a step forward for metrics across the platforms with ‘signals’. From phone to PC and beyond To understand the online behaviour of people who visit your web property more than once, and across a variety of devices, you need to (a) […]

No, Google is not steering the USA away from feet and inches: they’re launching Google Measurement Partners. Partners young and old The announcement heralds a contingent of third-party services that they reckon have something to offer folks who want something other than the G mainstream. At the moment, 23 partner logos grace the launch press

Google Play has changed the way its recommendation system ranks apps, now placing heavier emphasis on quality and engagement than ever before. Efficiency, stability, engagement App efficiency and crash rates are already impacting how high an app appears in Google Play Store search and recommendation results. As of the end of June 2018, they’ve become

Recent bad press about the potential for third-parties to access people’s Gmail communications has prompted Google to release a statement about the security and privacy measures on their flagship email platform. What Google doesn’t do Google has long denied crawling emails for profiling and ad targeting data. Also, Google doesn’t grant third parties access to

Whether you use Google Forms for list-building, market research, internal surveys or something else, the new customisation and branding options let you make it look better as you collect your data. Font selection It seems sensible—and it seems it should be simple enough—for Google Forms, and all the other such Google tools to let us

Google’s recently changed-up its online advertising services and rebranded them to boot. Now, a new thing called Google Ad Manager has popped up. So, what is it? Unified publisher platform In a basic sense, Google Ad Manager will be the platform that content creators and publishers will use to sell and manage their ad space

Another new Google brand is bringing enterprise tools together and tightenting the integration between them. One platform to rule them all DoubleClick and Analytics 360: they’re mainstays for many in professional digital marketing. Now, they’re coming together in a singular environment called the Google Marketing Platform. The official pitch for the new platform says it’s where

After eighteen years working with AdWords, it’s time to get on Google Ads. Yes, it’s another name change—but there’s also a bit more to it. Bring the smart Along with the new name, Google is changing the default ad experience. Say hi to ‘Smart campaigns’. It promises it’ll take minutes to make ads that drive real

Google has launched a verification process for folks representing brands online. However, it’s exclusively for brands that already have their own ‘branded Knowledge Panel’. Know your Knowledge Panel Since 2012, Google has shown summary information about businesses, celebrities, sports clubs, media properties and other organisational brands. Not every search shows a Knowledge Panel. Smaller orgs might

The Google Play console is set to give new tools to app admins managing subscription-based products. Subs price management Previously, to change a subscription’s price you had to set up an entirely separate category of product, albeit one populated with the same old stuff you had before. The only difference between the categories was the