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Facebook loses to Google in traffic for publishers

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New data from analytics company Parse.ly reveals Google has overtaken Facebook in becoming publishers’ most productive source for gaining external views. Changing of the times The latest information, gathered from some 2500 publishers, tells of Facebook’s strong start and gradual decline as 2018 progressed. After starting the year with promising numbers, Facebook has plummeted from …

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Martech Mashup: Google helps get Ad-Blockers Back

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Good old-fashioned internet advertising has been under threat since ad-blockers came onto the scene. Now, Google’s bringing in a mainstream way for ad channels to claw back some of the earnings. Get paid They program—‘Funding Choices’—claim to ‘help publishers get paid for their work by reducing the impact of ad blocking’. Content publishers whose ad …

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Will Facebook woes boost Google+?

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The #deletefacebook movement has gained momentum from concerns for fake news and nefarious corporate data harvesting. But what could possibly replace Facebook? Does Google have the answer? Skeletal social After being famously declared ‘the walking dead’ in 2014, Google+ has persisted. Directionless, it’s plodded along with mindless zombie persistence. Much of G+'s original corpus has …

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Intuitive search with Hire by Google

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Just over a year since Hire by Google launched, they’ve now unveiled new functionality to faster find the right candidates. Naturalising recruitment recall Hire by Google’s candidate discovery functionality lets recruiters trawl records they already have on file to quickly ID anyone who matches their current criteria. It is, at its core, a contextually-refined application …

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Dual wield the power of Google and YouTube AdWords

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Google has recently announced they are streamlining the reach of AdWords to be more reflective of the product habits of consumers. Efficient advertisements Consumers have taken to researching just about any product before buying, from video searches to googling specific info, so the company is partnering the power of Google and YouTube AdWords. Brands can …

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Challengers claw ad revenue from Google, Facebook

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Google and Facebook have been racing towards total dominance of global ad revenues, but a recent report from eMarketer suggests smaller players may yet reel them back in. Ceding market share After years of unabated ascendancy, the two biggest players in digital ad distribution are facing stiff competition. The combined market share of Facebook and …

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