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Google’s Advanced Protection adds Apple mobile apps

Google has announced that its Advanced Protection program can now give select Apple apps access to their data and bring enhanced security to the competition. Security of the highest order According to Dario Salic, product manager for Google, the opening of this latest restriction hopes that “any user-facing an increased risk of online attacks enrolls in

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Facebook loses to Google in traffic for publishers

New data from analytics company Parse.ly reveals Google has overtaken Facebook in becoming publishers’ most productive source for gaining external views. Changing of the times The latest information, gathered from some 2500 publishers, tells of Facebook’s strong start and gradual decline as 2018 progressed. After starting the year with promising numbers, Facebook has plummeted from

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Martech Mashup: Google helps get Ad-Blockers Back

Good old-fashioned internet advertising has been under threat since ad-blockers came onto the scene. Now, Google’s bringing in a mainstream way for ad channels to claw back some of the earnings. Get paid They program—‘Funding Choices’—claim to ‘help publishers get paid for their work by reducing the impact of ad blocking’. Content publishers whose ad

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