Another new Google brand is bringing enterprise tools together and tightenting the integration between them. One platform to rule them all DoubleClick and Analytics 360: they’re mainstays for many in professional digital marketing. Now, they’re coming together in a singular environment called the Google Marketing Platform. The official pitch for the new platform says it’s where […]

After eighteen years working with AdWords, it’s time to get on Google Ads. Yes, it’s another name change—but there’s also a bit more to it. Bring the smart Along with the new name, Google is changing the default ad experience. Say hi to ‘Smart campaigns’. It promises it’ll take minutes to make ads that drive real

Google has launched a verification process for folks representing brands online. However, it’s exclusively for brands that already have their own ‘branded Knowledge Panel’. Know your Knowledge Panel Since 2012, Google has shown summary information about businesses, celebrities, sports clubs, media properties and other organisational brands. Not every search shows a Knowledge Panel. Smaller orgs might

The Google Play console is set to give new tools to app admins managing subscription-based products. Subs price management Previously, to change a subscription’s price you had to set up an entirely separate category of product, albeit one populated with the same old stuff you had before. The only difference between the categories was the

Nearly a decade after its initial launch, Google has given its consumer Ad Settings dashboard a makeover.   Data control The ‘new Ad Settings’ from Google make it easier for consumers to see their data, and gives them an element of control over it. I took a peek at my own New Settings: it really

Good search gives relevant results from authoritative sources. Search spam gets in the way. So now Google wants search users to help weed it out. Google’s game Search spam arises from sites trying to game the search algorithm to turn up in results where they probably shouldn’t. Google’s global search outreach lead, Juan Felipe Rincon,

Recently, we mentioned that Google was set to invite agencies to do their third-party services all over Google My Business. Now, the big G has officially launched it via the The Keyword blog, and shared the link to sign-up for it. Guide and help Two major parts of the official launch are the newly minted

Just a year after taking their relationship to the next level, Google and SAP are publicising what they call ‘critical updates and announcements’ about their partnership. Current SAP apps, Google Cloud & G Suite SAP HANA—the relational database manager—now runs better on the Google Cloud Platform. They’re calling it ‘certified infrastructure’, which seems to mean

Google has taken to Twitter to formally announce a couple of new, social-style feature in its Photos app for Android, iOS and web. Tweet your features As if balancing a Trump bile-storm, Google has tweeted photos of smiling folks and puppies in sunnies. In fact, the first of those is a screenshot on how to mark

Google has made a tool to automatically convert Google Sites built with the ‘classic’ interface into shiny ‘New Sites’ sites. Motivated interface updates When Google announced New Sites, there was much to look forward to: responsive pages, Drive integration, a better editor. But, converting an existing Google Sites page to the New version proved too