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Martech Mashup: Google Knowledge Panels

Google has launched a verification process for folks representing brands online. However, it’s exclusively for brands that already have their own ‘branded Knowledge Panel’. Know your Knowledge Panel Since 2012, Google has shown summary information about businesses, celebrities, sports clubs, media properties and other organisational brands. Not every search shows a Knowledge Panel. Smaller orgs might […]

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Martech Mashup: SAP/Google integrate tighter

Just a year after taking their relationship to the next level, Google and SAP are publicising what they call ‘critical updates and announcements’ about their partnership. Current SAP apps, Google Cloud & G Suite SAP HANA—the relational database manager—now runs better on the Google Cloud Platform. They’re calling it ‘certified infrastructure’, which seems to mean

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Martech Mashup: Google Analytics 360 Update

Google is launching ‘Advanced Analysis’ tools on its Analytics 360 platform. It brings three new techniques to better understand your website data: Exploration, Funnel Analysis, and Segment Overlap. Advanced Analysis: Exploration Exploration allows you to drag-and-drop variables into your analysis mix. Analytics 360 will then auto-generate visualisations to help you make sense of it all.

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