Google has brought out a new update for Maps that gives drivers directions by landmarks and businesses, not just by street. Hang a left at Hungry Jack’s Google Maps can highlight relevant landmarks and points of interest to help guide drivers thanks to their latest innovation, helping less street savvy users learn their bearings. The […]
Google Maps now understands Brand Landmarks Read More »
Google is toying with a new form of texting, allowing users to oversee an AI that does most of the chatting for you. Maintaining that wild popularity Google’s experimental product lab, Area 120, is currently testing a new chat helper to aid users in keeping track of conversations across multiple platforms. They're calling it Reply.
Google tests Chatbot for texting Friends Read More »
New data from analytics company Parse.ly reveals Google has overtaken Facebook in becoming publishers’ most productive source for gaining external views. Changing of the times The latest information, gathered from some 2500 publishers, tells of Facebook’s strong start and gradual decline as 2018 progressed. After starting the year with promising numbers, Facebook has plummeted from
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Good old-fashioned internet advertising has been under threat since ad-blockers came onto the scene. Now, Google’s bringing in a mainstream way for ad channels to claw back some of the earnings. Get paid They program—‘Funding Choices’—claim to ‘help publishers get paid for their work by reducing the impact of ad blocking’. Content publishers whose ad
Martech Mashup: Google helps get Ad-Blockers Back Read More »
Google has rollied out a new feature that makes setting up Optimze even easier. Bring in the magnifying glass When setting up your project, Optimise will auto-alert and advise should any potential issues arise from your code when creating a test, all thanks to the new Installation Diagnostics feature. When creating a new page, Optimize
Google Optimize gets a Check Up Read More »
Google has developed a digital tool to help users analyse all of their Analytics data with greater speed than ever. Go big or go home The new tool known as BigQuery is a creation of Google Developers that allows users to run super-fast queries of fully detailed data sheets. Sessions can be logged and exported
Google brings out BigQuery for Analytics Read More »
The #deletefacebook movement has gained momentum from concerns for fake news and nefarious corporate data harvesting. But what could possibly replace Facebook? Does Google have the answer? Skeletal social After being famously declared ‘the walking dead’ in 2014, Google+ has persisted. Directionless, it’s plodded along with mindless zombie persistence. Much of G+'s original corpus has
Will Facebook woes boost Google+? Read More »
Existing customers cost less than new ones, but it’s a sad truth that churn does happen. So, what if the ones that leave could be coaxed to come back? For Android apps, Google insiders have some advice on how to bring folks back into your fold. Bringing them back A post on Medium by Google
Win back the unsubscribed: Google marketer advice Read More »
Just over a year since Hire by Google launched, they’ve now unveiled new functionality to faster find the right candidates. Naturalising recruitment recall Hire by Google’s candidate discovery functionality lets recruiters trawl records they already have on file to quickly ID anyone who matches their current criteria. It is, at its core, a contextually-refined application
Intuitive search with Hire by Google Read More »
Google has bought Tenor, a GIF search service that already powers a bunch of GIF keyboards, including Messenger. Google image of the future Cathy Edwards, Director of Engineering, Google Images, published a blog post explaining the acquisition is about ‘making it easier to find and share GIFs’. That’s a really nice way of saying that consumers
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