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Buy TV ad space via Google

DoubleClick—a Google subsidiary known for its internet ad serving services—is expanding to offer traditional TV ad space too. It’s promising access to both local and national markets… but it’s US only, for now at least. Single desk disruption With traditional TV integration, DoubleClick will facilitate multi-campaign management through a single dashboard, regardless of the medium.

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Google gets tough on offensive Search Results

Google is taking the gloves off and cracking down on offensive Search results. It’s a Wonderful World Google’s made a number of changes to its search ranking, feedback tools, and transparency rules to reign in the amount of offensive or misleading results that surface on Search. Google now prioritises content that has been fact-checked, and

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Martech Mashup: MS Office and Google Calendar play nice

Perhaps we can all just get along, after all.  Let's take a leaf from Microsoft's book, which plans to bring Google Calendar and Contact synching to Outlook for Mac. Play nice The integration will make it easier for users juggling Google Accounts, Outlook, and an Apple. Aside from making scheduling meetings and importing contacts more

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Google Hire moves into LinkedIn’s turf

Google appears to be turning its gaze towards the recruiting space with a new service called Hire. Job well done While Hire's website is pretty threadbare, it's speculated Hire will allow employers post job listings and accept applications. Tech companies including Medisas and Poynt are currently testing a beta version of Hire. You searched for what??

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Google moves to protect privacy

Federated Learning is a new Google initiative to improve its machine learning model while offering greater protection of users’ privacy. Machine learning sans snooping News stories about data security, integrity and intelligence have motivated many service providers to beef up perceptions about how they handle privacy. Google has long used search data, user behaviour and

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