At the recent Google Marketing Next event in San Francisco, Google announced it’s latest launch of a campaign analytics platform they’re calling Google Attribution. Last click’s last breath Google Attribution, it seems, is all about the quest to discover which points of contact actually compel consumers to purchase. So far, most online platforms take a […]

In an effort to popularise their existing messenger service, Google is bringing a unique auto-generated sticker function to their Allo app. Selfie to stylised sticker in a snap Allo will allow users to generate entire sticker packs based on simple selfies. Each can be personalised and tweaked thanks to a robust range of facial features

Google has announced a new certification standard for ‘Street View ready’ cameras. Street View standards The new standards rate a cameras’ technical specs using compatibility with Google’s own Street View as the benchmark. Already, there are twenty Google certified 360-degree cameras prepped for launch in 2017. Four standards The certification standards cover four different functional

Observant marketers may have noticed Google recently make these two subtle updates to their T&Cs.   Firstly, any user creating a new Google account (for Gmail, YouTube, Maps), the wall previously separating user browsing behaviour and login ID has been dropped.   Secondly, all advertisers using Google Analytics now have new capabilities with their remarketing

Google is relaxing its rules around certain types of mobile ads previously restricted on the AdSense platform. Mobile dollar signs Google will now allow mobile ads to appear “above the fold” (that is, ads which can be viewed without scrolling down the page). Eligible ads are 300×250 medium rectangle, and Google says they must not

As if tagging along with Masterchef aspirants, Google is pitching Home as a hands-free cooking-assistant. What better way to catch an ear for a potential advertising opportunity? Steps to cuisine Home’s value as a quality cooking facilitator is one of Google’s promotional focal points of the week. They’re boasting ‘step-by-step cooking instructions for more than

Google and Yi Technology have paired to make the Yi Halo – a VR camera that’s already available to select creators. Spec-tacular It captures 8K X 8K video at 30 frames per second, or 5760 x 5760 video at 60 frames per second. Even with 17 lenses operating together, the entire unit weighs under 3.5

DoubleClick—a Google subsidiary known for its internet ad serving services—is expanding to offer traditional TV ad space too. It’s promising access to both local and national markets… but it’s US only, for now at least. Single desk disruption With traditional TV integration, DoubleClick will facilitate multi-campaign management through a single dashboard, regardless of the medium.

Here's a handy update for Google users on-the-go: you can now access the Timeline feature on iPhone and iPad. Map it out Timeline lets you retrace your steps via Google Maps. For example, the feature can recall the coffee shop you went to recently, or the vintage shop you stumbled across a few weekneds ago

Google is taking the gloves off and cracking down on offensive Search results. It’s a Wonderful World Google’s made a number of changes to its search ranking, feedback tools, and transparency rules to reign in the amount of offensive or misleading results that surface on Search. Google now prioritises content that has been fact-checked, and