With Google, bigger is almost always better. And so goes the thinking behind a sizeable update for Google Drive. Drive me Home Google Drive will soon be able to back up your entire computer, via a new app called Backup and Sync. If that’s a bit of overkill, you’ll soon be able to direct Drive […]

Google has updated its search protocol with an algorithm that lowers the ranks of heavy affiliate sites, and sponsored content. Putting an end to the reuse of fake news In what has been playfully dubbed the “Fred update,” sites with ad-focused content have been targeted, meaning faux-blogs and masked advertisements prioritising revenue over content are

Do you run a small business and are wanting to learn how digital can help? Then Google’s latest study is essential reading. Leg up Google commissioned Deloitte to find out how digital tools, such as websites, analytics, and online marketing, are helping SMEs. The study found these tools positively impact small business in four key

While spreadsheets may be the workhorse of many offices, frankly they're not the prettiest things to look at. Google thinks so too, and has released a few updates making it easier to visualise data with Google Sheets. Seeing is believing The Explore in Sheets feature uses machine learning to pluck insights from your data. You

While Siri and Alexa have yet to re-invent the wheel, the dream of tech giants to create the perfect assistant has not dimmed. The latest update sees Google Assistant getting a slew of fancy new updates. Get up ‘n’ Go Google Assistant already works with Google Home, Android, and Android Wear. Now Assistant has learned

At the recent Google Marketing Next event in San Francisco, Google announced it’s latest launch of a campaign analytics platform they’re calling Google Attribution. Last click’s last breath Google Attribution, it seems, is all about the quest to discover which points of contact actually compel consumers to purchase. So far, most online platforms take a

In an effort to popularise their existing messenger service, Google is bringing a unique auto-generated sticker function to their Allo app. Selfie to stylised sticker in a snap Allo will allow users to generate entire sticker packs based on simple selfies. Each can be personalised and tweaked thanks to a robust range of facial features

Google has announced a new certification standard for ‘Street View ready’ cameras. Street View standards The new standards rate a cameras’ technical specs using compatibility with Google’s own Street View as the benchmark. Already, there are twenty Google certified 360-degree cameras prepped for launch in 2017. Four standards The certification standards cover four different functional

Observant marketers may have noticed Google recently make these two subtle updates to their T&Cs.   Firstly, any user creating a new Google account (for Gmail, YouTube, Maps), the wall previously separating user browsing behaviour and login ID has been dropped.   Secondly, all advertisers using Google Analytics now have new capabilities with their remarketing