Instagram announces new shopping & affiliate marketing features As with most marketing tactics, influencer marketing has its fair share of problems. From fake followers to pods, to fraud, to contracting, to being tone-deaf, inappropriate behaviour and everything in between. But, perhaps the biggest issue, from a business perspective, is determining return on investment (ROI). Well, […]
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Insta content ranking signals vary by placements Instagram’s chief has broken his silence to explain how the algorithm works across each part of his platform. For a start, there isn’t one algorithm that rules over the whole app. Adam Mosseri, Head of Instagram “Instagram doesn’t have one algorithm that oversees what people do and don’t
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Snapchat launches Public Profiles for brands Another shot has been fired in the short-form video wars as Snapchat announced Public Profiles for Business, giving brands a free place to showcase and publish their Snap content. Since its inception, Snapchat has been a predominantly pay-to-play marketing opportunity, and with organic reach beginning to clam up on
Snapchat Unlocks Organic Reach Bounty For Brands Read More »
Instagram Hopes New Drops Will Help Build Brand Buzz Instagram has announced another buzz-building feature as it continues to arm itself in the social commerce war. The platform has already started to roll out in-app purchases of products, which helps feed the machine and grow revenue while also providing additional sales outlets for brands and
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As part of Instagram's ongoing efforts to replace TikTok as the big dogs of short-form video, it has launched new insights for Reels and Live that will give creators more valuable data and convince them that Reels are the future. Instagram Business Team "For Reels, we will be showing new metrics including Plays, Accounts Reached,
Instagram Launches New Insights for Reels & Live Read More »
Soaring engagement creates a communications dilemma LinkedIn’s latest transparency report shows instances of abuse and harassment have increased an astonishing 1000% year on year. While the focus is often on Twitter, Facebook and Instagram, and what they intend to do about the problems many people face on those platforms, LinkedIn has snuck in under the
LinkedIn Harassment & Abuse up 1,000% Read More »
Facebook moves to clarify glitchy ad review processes For many of the 200+ million organisations that operate across the Facebook family of apps, bugs, glitches and unreasonable ad rejections are an all too common daily experience. However, according to reports from Digiday before Christmas, growing frustration from marketers is beginning to tip the balance. With
Surviving Facebook Ad Reviews Read More »
New Creator Marketplace Will Help Brands Activate Gen Z Snapchat has announced a new way in which brands can partner with creators to help drive visibility on the platform. Creator Marketplace will make it easier for marketers to leverage the power of prominent Snap stars by providing a platform for businesses to search and find
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TikTok Follows Facebook's Lead With Lead Gen Ads TikTok is at it again. Not content with its four new ad formats, the short-form video giant has announced another new update that’ll get brands and marketers excited. Advertisers can now gain a clearer idea of their next customer via a Lead Generation ad option, which could
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New Filters Launched For DMs & Broader Blocking Features After significant pressure from Instagram users, the platform has announced new measures designed to combat DM abuse. Fighting hateful and hurtful messages is an issue that has vexed Insta and owners Facebook for some time now. Algorithms and humans have been employed to tackle the problem,
Instagram Upgrades Community Management Features Read More »