Social media accounts for 44% of all time spent on mobile According to the latest App Annie report, people are spending more and more time on social media apps – a trend that shows no sign of slowing down. Users spent 740 billion hours on social apps in the first six months of 2021 (H1 […]
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Facebook explains the mythical blue-tick The coveted social media blue-tick has had social media users in a tailspin since its inception. The ultimate standard of making it, of quality, of legitimacy. However, for many years now, account verification has been somewhat shrouded in mystery and pseudo-science, but thankfully for no longer on Facebook and Instagram.
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TikTok streamlines creative processes with easy design tie-ups TikTok has partnered with Canva and Vimeo to help marketers build better short-form video content. Brands will now be able to build TikTok creative assets in Canva or Vimeo and upload it straight into TikTok Ads Manager. Since marketers will be producing the content in Canva or
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Head of Instagram, Adam Mosseri, explains how to boost Search rankings Following Instagram's recent breakdown of its algorithms for Feed, Stories, Reels and Explore, Instagram has lifted the veil on how its search algorithms work. The original objective of Search was to help users navigate the platform. However, now Search plays a much more significant
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New Link Stickers take over the mantle from 30th Aug From the end of August, Instagram will kill off the "swipe-up" link in Stories. As of next week, the swipe-up feature is to be phased out and replaced with Link Stickers instead. In place of the swipe-up call to action, Instagram users who previously had
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Facebook joins Instagram in short-from video war with TikTok Facebook's battle with TikTok looks set to continue into 2022. Following in the footsteps of Instagram, Facebook has announced that testing has begun on Facebook Reels. It's no surprise to see Facebook continue the fight against TikTok, which is now the most downloaded mobile app globally.
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Insta Shop Ads testing across beauty, pet product, travel and home decor Another day, another piece of Instagram eCommerce news drops. In a further investment in that side of its business, Insta says it'll launch Ads within Instagram Shops. The new feature is currently in testing and includes options for an image carousel and single image
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Pinterest joins Insta, YouTube, Facebook & TikTok in Creator Commerce push Pinterest is finally flexing its social commerce muscles, offering brands and creators new opportunities, in line with Facebook, Instagram, YouTube, TikTok etc. Pinterest has announced new tools to allow marketers to partner with creators to drive sales through Idea Pins. Idea Pins launched in
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YouTube invests in Creators to drive short-from video success YouTube has bet big on TikTok clone Shorts – to the tune of $100 million. Amy Singer, Director, Global Partnership Enablement for YouTube Shorts “We’re introducing the YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022. Anyone is eligible to participate in the
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TikTok joins the Stories party, as Twitter bins its clone The war between TikTok and Instagram just got bigger. Pretty soon, we might be moving into full-on Marvel vs D.C. territory, just without the lycra. We usually bring you news of Instagram trying to do something that either clones, mimics or competes with TikTok as
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