LinkedIn users will find they can now use filters and text styles when creating videos for their own professional network. And it looks a bit like Snapchat. Snappy business LinkedIn believes that with video being shared more than 20X that of any other type of content, it was the right time to release new video …
As the latest platforms to launch its own version of Stories, Genius might seem an unlikely contender. But, YouTube has got its back. Smart song Genius is a giant database of pop song words that integrates relevant facts and composer comments too. These trivial sidebars give Genius some cred for establishing Songs Stories: a Snapchat/Instagram …
Instagram is striving to compete with major online shopping services with the release of its own payment platform. Insta-booking Instagram is currently testing a new payment feature to allow selected US and UK business accounts to accept payments traditionally used for booking restaurant reservations, salon appointments, and movies. Regarding shopping, users may have already noticed …
Instagram is unveiling a new algorithm focused on bumping current posts to the top of the feed. Higher quality feed In the wake of criticisms directed at the state of Instagram’s News Feed, the app has massaged its formula to hone in on more recent posts without losing your place, thanks to the planned update. …
Pew Research Centre has released their latest report on social media trends of 2018, confirming Instagram and Snapchat’s continuing popularity with younger demographics. Youthful social apps The numbers are in and it appears a robust 78% of Snapchat and 71% of Instagram’s users within the 18 to 24 age range are the most active, according …
Snapchat and Instagram still strong with 18 to 24-year-olds Read More »
Facebook has unveiled a new tool allowing travel brands to shape holiday makers’ travel plans before they’ve even chosen a destination. An edge for travel advertisers In an effort to appeal to perspective travelers, Facebook introduced a new ad product enabling brands to target users before they have even chosen a destination with Trip Consideration. …
Instagram is bolstering creator content with their new Vertical Video Format. Height versus width As users continue to increase engagement through mobile devices, advertisers are focusing in on selfie and recording trends by mirroring content with a more vertical filming format. Partnering with Creative Shop, Instagram advertisers and storytellers are experimenting with the 9×16 video …
Facebook has announced it's continuing a push into the music business, leveraging a new partnership with the Warner Music Group. Warner joins the social network In the wake of licensing a new deal through indy label ICE, Facebook is continuing its musical growth in signing a major label previous unengaged through social media. The new …
Facebook And Warner partner for Video and Messaging deal Read More »
Every social media manager’s first productivity love, Hootsuite, is looking to increase its wingspan in both social network integration and global domination. Investing to integrate Hootsuite management has announced a $50 million in financing deal to fund accelerating growth, new partnerships and increased innovation. Geographically, they’re looking to build their brand in new areas, including …
Following upheavals in Facebook's News Feed and adding a “Breaking News” section, advertisers are taking a fresh look at advertising through Pinterest. Referral traffic finds new highway As Facebook continues to fine-tune and retool its many label platforms, Pinterest is becoming the new frontier for advertisers. Last year, Pinterest and Instagram expanded as sources of …
Publishers look to Pinterest following Facebook News-Feed Fail Read More »