BeautyStack combines a booking platform with a visual social network, for a beauty-themed venture that’s monetised from the outset. Premise Stylised as ‘beautystack’ or ‘btystk’—BeautyStack leverages Instagram-like visual appeal into a booking platform that is both user-friendly and convenient for vendors. A social post summarised its functionality into the simple phrase: ‘See It. Like It. […]
BeautyStack makes bookings social Read More »
Instagram is rolling out a handy little change in user profiles, allowing hyperlinks to generate whenever you mention another account or hashtag. Instant links Instagram is putting special focus on the biography section of user accounts, so promoting hashtags and users is done instantaneously rather than appearing as basic text. Got your own hashtag to promote? No
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Instagram is bringing its online shopping experience to Australia, Brazil, Canada, France, Germany, Italy, Spain, and the UK. Global village gets a little smaller Since Facebook’s $1 billion acquisition of Instagram six years ago, the platform has become a significant competitor in advertising and is expanding its shopping experience to a global market. Instagram’s Shoppable
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LinkedIn users will find they can now use filters and text styles when creating videos for their own professional network. And it looks a bit like Snapchat. Snappy business LinkedIn believes that with video being shared more than 20X that of any other type of content, it was the right time to release new video
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As the latest platforms to launch its own version of Stories, Genius might seem an unlikely contender. But, YouTube has got its back. Smart song Genius is a giant database of pop song words that integrates relevant facts and composer comments too. These trivial sidebars give Genius some cred for establishing Songs Stories: a Snapchat/Instagram
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Instagram is striving to compete with major online shopping services with the release of its own payment platform. Insta-booking Instagram is currently testing a new payment feature to allow selected US and UK business accounts to accept payments traditionally used for booking restaurant reservations, salon appointments, and movies. Regarding shopping, users may have already noticed
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Instagram is unveiling a new algorithm focused on bumping current posts to the top of the feed. Higher quality feed In the wake of criticisms directed at the state of Instagram’s News Feed, the app has massaged its formula to hone in on more recent posts without losing your place, thanks to the planned update.
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Pew Research Centre has released their latest report on social media trends of 2018, confirming Instagram and Snapchat’s continuing popularity with younger demographics. Youthful social apps The numbers are in and it appears a robust 78% of Snapchat and 71% of Instagram’s users within the 18 to 24 age range are the most active, according
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Facebook has unveiled a new tool allowing travel brands to shape holiday makers’ travel plans before they’ve even chosen a destination. An edge for travel advertisers In an effort to appeal to perspective travelers, Facebook introduced a new ad product enabling brands to target users before they have even chosen a destination with Trip Consideration.
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Instagram is bolstering creator content with their new Vertical Video Format. Height versus width As users continue to increase engagement through mobile devices, advertisers are focusing in on selfie and recording trends by mirroring content with a more vertical filming format. Partnering with Creative Shop, Instagram advertisers and storytellers are experimenting with the 9×16 video
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