Facebook has unveiled a new tool allowing travel brands to shape holiday makers’ travel plans before they’ve even chosen a destination. An edge for travel advertisers In an effort to appeal to perspective travelers, Facebook introduced a new ad product enabling brands to target users before they have even chosen a destination with Trip Consideration. […]
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Instagram is bolstering creator content with their new Vertical Video Format. Height versus width As users continue to increase engagement through mobile devices, advertisers are focusing in on selfie and recording trends by mirroring content with a more vertical filming format. Partnering with Creative Shop, Instagram advertisers and storytellers are experimenting with the 9×16 video
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Facebook has announced it's continuing a push into the music business, leveraging a new partnership with the Warner Music Group. Warner joins the social network In the wake of licensing a new deal through indy label ICE, Facebook is continuing its musical growth in signing a major label previous unengaged through social media. The new
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Every social media manager’s first productivity love, Hootsuite, is looking to increase its wingspan in both social network integration and global domination. Investing to integrate Hootsuite management has announced a $50 million in financing deal to fund accelerating growth, new partnerships and increased innovation. Geographically, they’re looking to build their brand in new areas, including
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Following upheavals in Facebook's News Feed and adding a “Breaking News” section, advertisers are taking a fresh look at advertising through Pinterest. Referral traffic finds new highway As Facebook continues to fine-tune and retool its many label platforms, Pinterest is becoming the new frontier for advertisers. Last year, Pinterest and Instagram expanded as sources of
Publishers look to Pinterest following Facebook News-Feed Fail Read More »
Instagram is expanding its shutter modes by quietly testing a new Portrait feature designed specifically for the Stories camera. Move over Boomerang and Superzoom Hidden amongst Instagram’s Android Application Package, developers have unearthed a new shutter feature incorporating lighting and bokeh effects. When opening the Stories camera, an icon will overlay the shutter button and
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Instagram is making a move toward real-time communication, as programmers have discovered telling code hidden deep within the company’s Android Application Packages. Lookout Messenger and Skype As the tug-of-war continues between Snapchat and Instagram, it seems the latter is determined to move beyond cloning each other’s features and offer Direct message voice and video calling.
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Feature after feature, Instagram continues to add to its photo-friendly arsenal. Now four more are reportedly in the works: a new portrait mode, cinemagraphs, convo organising, and data download. The wonderous new perks AI enhanced photos, minimalistic video, keeping track of past conversations, and better monitoring your own data are all part and parcel in
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Instagram’s latest push to incorporate ad-space in the news feed and Stories has been a global success, especially for engagement in the Asia Pacific. Brands getting notice Companies like Zexy, Tokopedia, Samsung Australia, and Netmarble Games are some of the first to see significant ad growth thanks to the new regional engagement. Zexy has used
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In the back-and-forth battle for relevance, Instagram is giving Snapchat-like control to users in choosing a time limit before content vanishes. Now you see it, now you don’t Users will notice that Instagram Direct messaging is allowing users to either have content remain permanently, or disappear after a single viewing – all part of the
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