We’ve previously reported that Drive File Stream was being tested with some of G Suite’s early adopter crowd. Well, apparently the beta went well. Now, Google has taken it to global launch stage. New cloud streamers With Drive on the way out, G Suite customers should be on ‘Drive File Stream’ by the end of […]
Martech Mashup: Google Drive File Stream Read More »
Last May Facebook launched a photo-sharing app in China, where its popular social networking services are currently banned. China relaxes (a bit) on social media According to The New York Times, Facebook quietly released a new app, specific to China, called Colorful Balloons, allowing friends and family to share photos amongst one and other. Unique
Facebook releases China specific app: Colorful Balloons Read More »
Facebook will be introducing publisher logos next to articles found in the Trending and Search sections, in an effort to push source recognition. Here’s your news and here’s where it came from According to Facebook Product Manager Andrew Anker, publishers can now upload their logo thanks to the new Brand Asset Library, enabling logos to
Facebook to showcase Publisher Logos Read More »
The self-proclaimed “front page of the internet” has launched its own native video player for direct upload. Video goes in house Reddit has been discussing plans to launch its own native video player for some time, and has finally made good on that promise. Redditors will be able to upload up to 15 minutes of
Reddit launches proprietary Video Player Read More »
Facebook is shifting the sponsored content of social personalities into paid posts, and leaving the boosting of influencers to the advertiser’s discretion. Brand influencers get put into new pecking order Brands will now have to choose which influencers are allowed to use a tag, as well as compile analytics on individual engagement and reach. The
Facebook Influencer Marketing gets Pricey Read More »
Instagram users are now able to directly respond to individual shared videos and photos thanks to threaded conversations. Instant sticker, instant reaction Replying with Direct will prompt users to overlay their reaction over a sticker version of the media being replied to. The sticker shows up either in the top corner or within half of
Instagram Direct Replies move on Messaging Read More »
YouTube has generated a ‘Breaking News’ section across all its platforms. YouTube wants you to stay informed The news feed encompasses videos pertaining to world events and breaking stories, first noticed by Android Police when YouTube started posting videos covering the Barcelona terrorist attack. But not everyone saw the same articles, as other users’ saw
YouTube adds Breaking News tab Read More »
Instagram has breezed past another lucrative milestone: 2 million monthly advertisers. Marketers on the grow at Instagram The increase in mobile video engagement has led to a influx of advertisement, up more than 80%. The extra video content can be paralleled with the emergence of Instagram Stories and spurring new marketing opportunities for brands. Lionsgate
Instagram reaches new Advertiser Milestone Read More »
In the 18-34 demographic, the Amazon app is widely considered indispensable. In fact, according to one recent report, it rates higher than any single social media app out there. Millennials’ most valued A report from ComScore says 35% of US millennial smartphone users could not live without their Amazon app. It’s the most valued app
Millennials can’t live without Amazon Read More »
NBC News' recently launched Stay Tuned, an app based news program, is going rather well. It now has 29 million viewers, 60% are under 25 years. The medium is the message The first ever daily news program on Snapchat, with co-hosts Savannah Sellers and Gadi Schwartz, is reaching more millennials, with a runtime of two-to-three
NBC’s Snapchat show attracts 29 million millennials Read More »