Gmail is one of the largest and most popular email platform segments. For many B2C organisations, Gmail can easily make up over 35% of a database. In order to maintain healthy email engagement, achieving a good Sender Reputation to Gmail is crucial for any successful email marketing operation. Best practice Poor ratings on your Sender […]
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Pinterest may be best known for its namesake Pins, but video is growing on the platform. Last year Pinterest released its own video player and Promoted Videos. Now it's published a best-practice guide to using video. Below are the key takeaways. How-Tos and Storytelling Pinterest says its users are 75% more likely to watch videos
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Uptime is the new app from Area 120—Google’s own start-up incubator for their employees’ indie ventures. It aims at fun, and has the potential to go further. Upping the social element of video viewing Uptime does group video messaging. It lets users share and watch YouTube videos with friends. Users react to what they see,
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MailChimp has unveiled Order Notifications, a new automation to help retailers increase brand awareness and improve the shopping experience for customers. Shopaholics Order Notifications let e-commerce businesses create and send personalised transaction emails, such as order invoices and shipping confirmations, directly from MailChimp. The notifications can be designed to match the look and feel of
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Google search algorithms will soon be trawling the visual contents of videos, in the same way they currently search for words in pages of text. Searchable video Google’s newly announced Cloud Video Intelligence API makes video files genuinely searchable. Even without pre-existing metadata, the visual contents of a clip can be catalogued in seconds. The
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A new app called Flyr. aims to shake up the Stories production process, making it easier and quicker to get rich content onto social media. It promises to shortcut the creation of things like Instagram Stories and Snapchat Discover-style content. Free and far ranging Flyr. is a free app that gives anyone the ability to
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Better late than never right? More than a year after the format was supported on Facebook and YouTube, Vimeo has joined the 360 video party. Spider eyes Creators and brands can now upload 360 videos – in glorious 8K if you really need to. Of course an 8K 360 video would probably take longer to
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Launched back in May 2015, it was a full year until Facebook started toying with monetisation options for Instant Articles. Now Facebook has announced new ways to fill them with ads. Instant Karma Facebook is giving publishers more customisation options for ads, based on their needs. Publishers can now customise the ads experience at the
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We all know YouTube is big. But a recent milestone hammers home what a behemoth Google's golden goose really is. Users are now viewing more than 1 billion hours of video every single day on YouTube. That averages more than 8 minutes for every person on the planet. Blockbuster The figure threatens the grip of
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Looking for a change and want to know what jobs are hot this year? Look no further than LinkedIn's list of the most promising jobs of 2017. Medicated LinkedIn trawled its databanks for jobs with high median salaries, year-on-year growth, strong openings, and opportunities for promotion or advancement. The two top jobs come from the
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