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Facebook: How to drive referrals without Clickbait

While the News Feed has long been pay-to-play, there are still certain practices to ensure your content, and advertising dollars, are put to best use. To help you along, Facebook has released a guide to driving referrals without resorting to click-bait. Stay true Make sure your headlines inform, rather than sell. So avoid overly hyped

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Video at Core of Omni-Channel Campaigns

A new omnichannel offering from Innovid lets marketers use video throughout the customer journey. The outcome, the say, is rich, personal ad experiences that have real potential to boost sales. Personalisation at scale Innovid—a video marketing company oft credited with inventing interactive video—have launched a new product that puts video at the centre of synchronised,

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