Roll the clock back two years and Snapchat was living large, charging brands up to $500,000 a pop to sponsor Lenses. Now advertisers can purchase ad space for as low as $2.95 per thousand impressions. Desperate or clever? To put that into context, Facebook charges $5.12 per thousand while Instagram bills $4.20, the difference is that […]
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Snapchat has launched a competition for users to design their own DC-themed AR lenses, to win an all-expenses paid trip to the 2018 Sand Diego Comic-Con. Super Lenses For US Snapchat users willing to partake in some creative augmented reality art, the DC Super Heroes Challenge consists of creating a Lens inspired by Batman, Superman,
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Snapchat has found another way to capitalise on the popularity of Lens, with a new feature that does more than alter your voice. Fun with sound Where your typical Snapchat Lens responds to facial gestures, like eyebrows and mouth movement, this latest endeavour is triggered by various components of speech. Amongst an already robust catalogue
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Once more proving originality's not that important in social media, Instagram plans to unveil its own Snapchat Discover-like video hub. Longer vids Instagram has set plans in motion to offer dedicated avenues for scripted shows, music videos, and 4K full-screen formats, among the many features of the new video hub. Popular social media stars and content
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Snap Inc. is providing unprecedented access to their login system, Bitmoji avatars, along with the AR apparatus, as a part of their new dev kits. Start the party Until now, Snapchat has remained a fairly closed platform, especially from data-minded advertisers looking to dilute the app itself. Snapchat is reconsidering its position as a walled garden,
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Google-owned YouTube is being watched by 85% of teens amongst what may be a great shift in social media monopolies. The new cool In a recent study released by Pew Research Center, compiled from interviewing 700 teens across the world, the analytics have revealed that YouTube has over taken Facebook in popularity and use. Pew
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LinkedIn’s continuing mission to engage users with networking strategies is turning its attention to effective text and sticker use. Fun and professional Sharing is the heart of LinkedIn Video and the best way to capture attention is to use all the tools at your disposal, including the new flourishes. To help foster a creative video
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The most recent internet and technology report from the Pew Research Center studied important social media metrics for US users born after 2000. Findings? YouTube and Snapchat are each leaders, in their own way. Most broadly used versus Most often YouTube is the most broadly used social media platform for teens. 85% of the age
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After rocky reviews over location and user data sharing, Snapchat is looking for a better way to bring users back to Snap Map. A map to success has no shortcuts Snapchat allows users to share ongoing location data in real-time to friends or have their location requested, which critics worried could be exploitive. Location sharing
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Instagram users can now gather their own data in a fun and easy way through a new polling endeavour. Sliding onto Instagram The latest interactive story feature is called Emoji Slider and works as a sticker that can be added to any photo or video that allows users to vote with a slide scale. The
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