There's much more to Pinterest than pins and pretty pictures. One of the most popular platforms when it comes to audience engagement, Pinterest is slowly transforming into a lucrative space for brands and marketers. Here's a little look into the image-sharing superstar. Pin to win There are now 72.8 million Pinterest users globally, who use …
Twitter has just launched its Official Partners Program, which encourages brands to more effectively connect with customers. Choose your partner Twitter announced the news in a blog post. "The launch of the Twitter Official Partner Program brings together our strategic partners from the Twitter Certified Program and the Twitter Marketing Platform Partner Program," Twitter explained. …
Facebook has just released an update that brings an extra layer of security to notifications and emails. If the key fits Facebook announced the update in a blog post. "To enhance the privacy of this email content, today we are gradually rolling out an experimental new feature that enables people to add OpenPGP public keys …
Instagram is in many ways an anomaly in the world of social media. A frenetically popular platform that remains largely ad-free, still allows brands to connect to fans without paying, and doesn't really market to its users. Being owned by Facebook doesn't hurt, However Instagram might be edging more towards the mainstream with its new …
You can accuse Google+ of many things, but lacking tenacity is not one of them. After mixed attempts at grabbing eyeballs from Facebook and Twitter, the plucky network has launched a Pinterest-esque service Collections. Click and collect Google+ Collections lets users create boards comprised of images, video and other content that are based around a particular …
Microsoft has thrown its hat into the scanner app game buy expanding Office Lens for iOS and Android. It’s a snap Office Lens allows users to take a picture of a document, then convert it into a variety of electronic elements that work with the Office family. For example, photos can be morphed into a Word document, …
When you think about electronically transferring funds the name PayPal probably springs to mind. Now MasterCard is looking to get its own piece of the digital dollar pie. Pay off MasterCard is preparing to launch Send, a service that lets users securely transfer funds online. As long as they have a MasterCard credit or debit …
For better or worse, Facebook's News Feed is about to get crowded with a new form of content. GIFs are finally coming to Facebook. Get GIFing GIFs, the short form looping video format, can now be posted on the News Feed on the web and mobile. For the moment GiFs can only be links, …
Today we're looking at the charmed life of Instagram, everyone's favourite platform whose popularity shows no sign of slowing. Picture this Instagram now have over 300 million active users. By some counts that's more than Twitter. Of these, a very respectable 75 million are daily active users. In fact, over 13% of all internet users …
Twitter has just launched Audience Insights, a new tool giving marketers greater metrics into targeting campaigns. Tweet all about it Twitter announced the news in a blog post. "With audience insights, you can easily discover valuable insights about your followers and the people who have engaged with your organic Tweets." Understanding is key Audience Insights …
Twitter gives marketers more metrics to monetise Read More »