[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

June 2015

YouTube Ads are about to get more powerful

YouTube has just updated its ads platform to give users more information about products before making a purchase. Moving marketplace The new feature, dubbed TrueView, works with YouTube's Cards platform to display additional data about products, including links to brand websites. YouTube says brands using TrueView have already seen a rise in sales. For example Sephora saw …

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