Understanding how consumer touchpoints impact the buyer’s journey is paramount to a successful marketing strategy. The analyses of those findings orient marketing KPIs and enable tangible business improvements. Understanding the basic definitions of the different kinds of media and how to combine them can help you to plan, measure and optimise campaign results. Owned …
The difference between Earned, Owned and Paid media Read More »
Snapchat has been tipped to go cold before Instagram even as it leads the way in 2016, a survey commissioned by Adweek has found. Fan favourite Adweek, through Survata, asked 511 Instagram and Snapchat users aged 13-34 a series of questions about the two photo and video-sharing apps. The majority of respondents (64%) said …
YouTube hit the harbour city in November as Sydney's Australian Film, Television and Radio School hosted Australia's first Pop-up Space. New experiences YouTube Pop-up Spaces offer content creators a professional studio for a week. Over 30 Australian channels boast at least one million subscribers, with YouTube pointing to the success of musician Troye Sivan as …
As Facebook and Google gear up with Instant Articles and AMP respectively, Twitter's iOS app has taken a shortcut to better mobile viewing. Fresh tech Twitter is currently testing an upgrade to the app's built-in browser, with Apple's Safari replacing the bare-bones browser that most users see right now. Safari's inclusion in the Twitter …
We all know engagement is key to getting the most out of your social community. But there’s a line that once crossed can give you more exposure than you’d bargained for (just ask Taylor Swift). Here are some real-life social lessons. Has the hashtag been used before? The Australian Marketing Institute decided to …
Apple has recently made their first foray into paid search advertising with App Store search ads. Although it’s still early days, results are showing big promise for app developers looking to acquire users. Apple’s slice of the advertising pie Search marketing is huge business. According to Interactive Advertising Bureau figures cited by an Ad Age …
The potential for virtual reality technology gets a boost with Google’s recent acquisition of Eyefluence. Judging by the recent launch of the Daydream VR headset, Google seems determined to make virtual reality mainstream by fusing Eyefluence’s eye-tracking tech with their augmented virtual reality displays. A better experience is better for everyone For the moment, VR …
Google has VR in its sights with new acquisition Read More »
WhatsApp have finally gone video. The Facebook owned cross-platform app has made its video calling features available to all users. How see? Using WhatsApp, you can make a video call in the same way you make an audio call: simply open a chat screen with a contact, then select the Video Call option. Voila. The …
Microsoft has just launched Teams, its new Slack competitor. Not so Slack The Teams app is being billed as a chat-based workspace, intended as a place where colleagues can shoot the breeze – and talk shop. Teams pulls together Microsoft's heavy hitters in one place: Office, Skype, and Power BI to name a few. These …
Tango is Google’s new augmented reality system for smartphones. Augmenting reality, differently Tango can sense the devices position and orientation, relative to its environment. Advancing upon existing technologies, Tango does this using primarily visual elements—depth perception, motion tracking and area learning—it does not rely on GPS. In this way, Tango may be the next step …